LAFONT , a Parisian eyewear brand popular for its delicate French designs and unique colors that are not influenced by trends, will be holding a promotion at Isetan Shinjuku Store, Men's Building 8th floor, Isetan Men's Residence, from September 7th (Monday) to September 22nd (Tuesday).

LAFONT offers a wide variety of eyewear that enhances individuality and evokes the autumn mood. What started as a small boutique at 11 Rue Vignon in Paris in 1923 underwent a major transformation in the 1980s with a collection designed by Laurence, the wife of the third-generation owner, Philippe. Now a leading Parisian fashion house, LAFONT unique designs and colors are faithfully preserved, and their passion for "Made in France" continues to resonate deeply with those who own their pieces. This season, too, eyewear featuring Parisian spirit in its color palette and exquisite shapes will be available.
Enjoy your autumnコーディネート with eyewear that subtly adds a touch of individuality.

EXQUISE

This fox-shaped frame is one of the most eye-catching pieces in LAFONT 's collection. The bold rim design is rendered with delicate lines, giving it a subtle presence. This model features LAFONT 's traditional "polka dot" motif, which has been used since 1979.

EXQUISE-3157E
52,800 yen

EXQUISE-5203J
52,800 yen

JOURNAL

This round-shaped model features a distinctive, slightly thick rim design. The two-pin rivets on the endpieces and temples are incorporated into the simple design. One of its charms is the retro feel it evokes, a remnant of an item that was originally a buffalo horn model sold exclusively at LAFONT boutique in Paris, now reconstructed in acetate.