LA-based fine jewelry brand HOORSENBUHS will be holding a pop-up event at Isetan Shinjuku Store, Men's Building 1st floor promotion space from September 2nd (Wed) to September 15th (Tue).

►Regarding Isetan Shinjuku Store's business hours on Friday, September 4th

This pop-up store will feature all four styles from the new "Mega Collection" jewelry line. Based on four iconic models that symbolize the brand, this collection reimagines them on a bolder scale, resulting in unique jewelry that fuses substantial forms with the exquisite beauty of original geometry.

* The "Mega Collection" is scheduled to go on sale from September 5th (Saturday).

In addition, a Japan-exclusive apparel collection will be launched for the first time. It will feature sweatshirts, hoodies, and T-shirts made from high-quality materials. Delicate embroidery on the chest adds a subtle accent, and the collection, which expresses the timeless worldview that is characteristic of HOORSENBUHS , will consist of 6 items in total.

Furthermore, we will be launching new work pants in our "Reworked Collection," which are based on classic models from a long-established American workwear brand and feature custom modifications. These are one-of-a-kind custom pieces that combine the functional beauty of workwear with HOORSENBUHS ' unique craftsmanship, utilizing original sterling silver parts.

The new Japan-exclusive apparel collection features delicate embroidery on the chest, creating a subtle yet striking presence. Made with high-quality materials, these items combine a relaxed feel with a sophisticated impression.

This special edition jacket features original sterling silver parts, an embroidered "TRI-LINK" motif on the right side of the front, and the "VENICE CA" name tag above the back pocket. It's a piece that subtly asserts the brand's identity with these details.

The new Japan-exclusive apparel collection features delicate embroidery on the chest, creating a subtle yet striking presence. Made with high-quality materials, these items combine a relaxed feel with a sophisticated impression.

This Western belt, crafted from smooth cowhide leather, exudes the substantial presence characteristic of HOORSENBUHS . All metal parts, including the buckle, keeper, and tip, are luxuriously made of sterling silver, reflecting the brand's aesthetic in every detail.

MEGA COLLECTION

The new "Mega Collection" expresses the TRI-LINK design on a bolder scale, based on four iconic models that symbolize the brand. While pursuing new proportions with a substantial form, the exquisite beauty of the original geometry is retained.

* The "Mega Collection" is scheduled to go on sale from September 5th (Saturday).

This model reinterprets HOORSENBUHS ' classic "DAME TRI-LINK ring" with a larger form and refined proportions. Designed to be wider than the original "DAME TRI-LINK," it exudes a stronger presence.

Based on the "CLASSIC TRI-LINK Ring," this model has evolved to have a wider and more substantial proportion. While maintaining the beautiful proportions that are the core of the design, without compromising the overall balance, it achieves a more weighty presence.

This model is based on the "QUAD LINK Ring," the largest-scale expression in HOORSENBUHS ' "LINK" series, composed of four voluminous "LINK" elements. The voluminous form creates a powerful, sculptural silhouette, while maintaining a beautiful balance and wearability.

The widened and emphasized proportions enhance the visual sense of weight, while maintaining the elegant, flowing link form that is characteristic of the "PHANTOM" series. This statement ring, embodying HOORSENBUHS 's pursuit of an overwhelming presence, is truly iconic.