Event Information


  • Director Lee Se-han来店 event

  • Director Lee Se-han will be visiting the store to introduce customers to recommended fragrances from NAF's product range.
  • ■Date and Time: Saturday, July 11th, 3:00 PM - 5:00 PM ■Duration: 10 minutes ■Capacity: None
  • ■Reservation: Not required
  • *Please note that there may be a waiting time during busy periods.
  • Ivy Fragrance Coordination

  • Ms. Ivy will introduce some recommended fragrances from Le Couvent Maison de Parfums' Premier Notes line.
  • ■Date and Time: Saturday, July 25th, 1:00 PM / 1:30 PM / 2:00 PM / 2:30 PM ■Duration: 20 minutes ■Capacity: One group per session (up to 2 people)
  • Book your appointment here


    ■Free admission: 3:30 PM - 6:00 PM

  • *Please note that there may be a waiting time during busy periods.

  • Lumira perfume video creator "MR.FRAGRANCE" visits the store.

  • We'll introduce some recommended scents and application methods from our Lumira product range.
  • ■Date and Time: Saturday, July 25th, 2:00 PM - 5:00 PM; Sunday, July 26th, 2:00 PM - 5:00 PM ■Duration: Approximately 10 minutes ■Capacity: None ■Reservation: Not required *You may have to wait if it is crowded.

Novelty information


During the promotion period, the first 200 customers who purchase fragrance items totaling 19,800 yen ( Isetan Shinjuku Store, Men's Building tax) or more in a single transaction using their MI Card and present a Mitsukoshi Isetan app coupon will receive a set of four fragrance samples.

*The eligible period is limited to the event period only.
*This offer will end once all items are sold out.
*All prices listed as conditions for receiving a gift are the total amount per transaction for the relevant brand.
*Please note that different gift services within the same brand may not be usable in combination. For details, please inquire at the store.
*The scent of the gift may not be selectable.

Perfume Summer Sale curated by ISETAN MEN'S Flama Novelty FRAMA
The first 20 customers who purchase FRAMA products totaling 11,000 yen or more will receive a hand wash (4mL) sachet as a gift.
*The image is for illustrative purposes only.
Perfume Summer Sale curated by ISETAN MEN'S Nose Shop Novelty Nose Shop: The first 50 customers who purchase Commodity products at Nose Shop will receive a free 5mL mini perfume from Commodity.
*This offer cannot be used in conjunction with Nose Shop's promotional items.
Perfume Summer Sale curated by ISETAN MEN'S Nose Shop Novelty
The first 30 customers who purchase over 22,000 yen worth of Nose Shop products will receive a Goldfield & Banks "Coast to Coast Sample Set 2026 (3 x 2mL bottles)".
*This offer cannot be used in conjunction with Nose Shop's promotional items.
Perfume Summer Sale curated by ISETAN MEN'S Nose Shop Novelty
The first 10 customers who spend over 33,000 yen on Nose Shop products will receive a travel-size 10mL bottle of Ross & Ross "Malamata".
*This offer cannot be used in conjunction with Nose Shop's promotional items.
Perfume Summer Sale curated by ISETAN MEN'S Liquid Imaginaire Novelty Liquid Imaginaire: The first 30 customers who purchase over 20,000 yen worth of Liquid Imaginaire products will receive an original tote bag.
Perfume Summer Sale curated by ISETAN MEN'S Olme Novelty The first 20 customers who purchase Olme Olme products totaling 33,000 yen or more will receive a free 2mL bottle of "32° Extrait de Parfum".
Perfume Summer Sale curated by ISETAN MEN'S Elam novelty items The first 85 customers who purchase Elam products totaling 10,000 yen or more will receive a 2mL bottle of their favorite Elam fragrance as a gift.
*Please note that there is a limit to the quantity of each fragrance available.
Perfume Summer Sale curated by ISETAN MEN'S Pessa de Novelty
The first 30 customers who purchase Pesadou products totaling 15,000 yen or more will receive an original bag.
Perfume Summer Sale curated by ISETAN MEN'S QuoCard Novelty The first 100 customers who purchase products from Cuoca will receive a hand cream sachet (not for sale).
*You cannot choose the scent.
Perfume Summer Sale curated by ISETAN MEN'S QuoCard Novelty The first 30 customers who purchase a perfume from Cuoca will receive a "fragrance tag".
*You cannot choose the scent.
Perfume Summer Sale curated by ISETAN MEN'S R-Bow Novelty The first 30 customers who purchase R-Bow's "Solid Perfume" will receive a "Mini Pouch (not for sale)" as a gift.
Perfume Summer Sale curated by ISETAN MEN'S R-Bow Novelty The first 100 customers who purchase over 10,000 yen worth of R-Bow's "Eau de Parfum" will receive either an "original fan (not for sale)" or an "atomizer (not for sale)."
Perfume Summer Sale curated by ISETAN MEN'S Nafnovelty The first 30 customers who purchase 20,000 yen or more worth of Naf Naf products will receive a "Tabloid-style Brand Catalog (Not for Sale)".
Perfume Summer Sale curated by ISETAN MEN'S Le Couvent Maison de Parfums novelty item The first 30 customers who purchase Le Couvent Maison de Parfums products totaling 17,600 yen or more will receive an original aroma stone.
Perfume Summer Sale curated by ISETAN MEN'S Premier Note novelty item Premier Note: The first 30 customers who purchase Premier Note products totaling 24,200 yen or more will receive an original pouch and a 1.5mL fragrance sample.
*The image shows the pouch only; the image is for illustrative purposes only.
*This offer cannot be used in conjunction with the Premier Note novelty item.
Perfume Summer Sale curated by ISETAN MEN'S Premier Note novelty item Premier Note: The first 30 customers who purchase Premier Note products totaling 33,000 yen or more will receive a free 10ml bottle of fragrance.
*The image is for illustrative purposes only.
*This offer cannot be used in conjunction with the Premier Note novelty item.
Perfume Summer Sale curated by ISETAN MEN'S Maison Margiela Fragrance Novelty Maison Margiela Fragrances
The first 100 customers who purchase Maison Margiela Fragrances products (excluding paid gift materials such as boxes and shopping bags) totaling 24,000 yen or more will receive a replica tote bag.
*Limit one per customer
Perfume Summer Sale curated by ISETAN MEN'S Maison Margiela Fragrance Novelty Maison Margiela Fragrances
The first 40 customers who purchase Maison Margiela Fragrances products (excluding paid gift materials such as boxes and shopping bags) totaling 26,000 yen or more will receive a "Replica Beauty Pouch".
Perfume Summer Sale curated by ISETAN MEN'S Maison Margiela Fragrance Novelty Maison Margiela Fragrances
The first 20 customers who purchase Maison Margiela Fragrances products (excluding paid gift materials such as boxes and shopping bags) totaling 34,000 yen or more will receive a replica key ring.
Perfume Summer Sale curated by ISETAN MEN'S ARES Novelty AHRES
The first 150 customers who purchase AHRES products (excluding kits) totaling 11,000 yen or more will receive a "Sound Perfume Closet Tag" (one of three types).
*You may not be able to choose the type.
Perfume Summer Sale curated by ISETAN MEN'S Diptyque Novelty Diptyque
The first 150 customers who purchase Diptyque products totaling 31,460 yen or more will receive a free 5mL bottle of "Eau de Parfum Fleur de Peau".
Perfume Summer Sale curated by ISETAN MEN'S Lumirano Verti The first 30 customers who purchase Lumira products totaling 16,500 yen or more will receive a "Drawer Liner (3 sheets)" as a gift.
* "Drawer Liners" are scented paper liners for use in cabinets.
* You can choose one of two scents: "Arabian Oud" or "Il Giardino". Please note that depending on stock availability, your choice of scent may not be possible.
*The image is for illustrative purposes only.
Perfume Summer Sale curated by ISETAN MEN'S Apothea Novelty The first 30 customers who purchase Apothia products totaling 16,500 yen (including tax) or more will receive a free "IF Hand Mist Mini".

Brand lineup

Perfume Summer Market curated by ISETAN MEN'S 2026
Brand lineup


Entire period: July 8th (Wed) - July 28th (Tue)

AHRES

Week 1 ①: July 8th (Wednesday) - July 14th (Tuesday)

・MATIERE PREMIERE ・DIPTYQUE

Week 1 ②: July 8th (Wednesday) - July 21st (Tuesday)

・kuoca/Kuoka ・RboW/Rbow ・nahes/Nah ・versatile paris/Versatile Paris ・LIQUIDES IMAGINAIRES/Liquid Imaginaires ・HISTOIRES de PARFUMS/Histoires de Parfums ・ERAM/Eram

2nd week: July 15th (Wednesday) - July 21st (Tuesday)

• Maison Margiela Fragrances • NOSE SHOP

3rd week: July 22nd (Wednesday) - July 28th (Tuesday)

・FRAMA ・Wiener Blut ・HETKINEN ・LE COUVENT MAISON DE PARFUM ・PREMIERE NOTE ・APOTHIA ・LUMIRA ・pesade ・PENHALIGON'S ・CASWELL-MASSEY® ・ORMAIE ・FARINA

[Apology and Correction Regarding Product Information] *Updated July 3rd (Fri)
The price of Versatiel Paris "Dimonschhunlem" 15mL, which was listed on our website from July 1st (Wednesday), has been corrected due to a price revision.

(Incorrect) Versatiel Paris "Dimonschhunlem" 15mL ¥9,790

(Correct) Versatiel Paris "Dimonschhunlem" 15mL ¥11,550

We sincerely apologize for any inconvenience caused to our customers.

Event Information
Perfume Summer Market curated by ISETAN MEN'S
  • Event period: July 8th (Wed) - July 28th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Promotion Area

Photography: Yuki Onishi (Studio Alta)
Stylist: Remi Kawasaki (TRON)
Hair & Make: Chiho Hatae
Model: Sota Nakagawa (TOMORROW TOKYO)
Text: ISETAN MEN'S net


[Costume cooperation]
Isetan Shinjuku Store, Men's Building 6th Floor, Men's Creators
@isetanmens_creators

[Jewelry collaboration]
Isetan Shinjuku Store, Men's Building 1st Floor, Jewelry

Production by STUDIO ALTA


* Novelty item information was added on July 1st (Wednesday).
*Product information has been updated due to a price revision on July 3rd (Friday).
*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Department.
For inquiries via email, please click here.