EVENT
2026.07.01 update

Find a fragrance that complements your everyday life and enhances your individuality at the "Summer Perfume Market curated by ISETAN MEN'S"! [Isetan Shinjuku Store]（1/2）

07.08 Wed -07.28 Tue
Isetan Shinjuku Men's Building 1F Cosmetics Promotion
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The "Summer Perfume Fair curated by ISETAN MEN'S," a summer fragrance event themed "Discovering a perfume that represents you," will be held again this year from July 8th (Wed) to July 28th (Tue) at the Cosmetics Promotion area on the 1st floor Isetan Shinjuku Store, Men's Building .


During the event, we will be showcasing a wide range of fragrances, from classic brands perfect for your first fragrance purchase to creator brands for those who value individuality.
Discover a fragrance that enhances your individuality, and choose one that complements your outfit and mood of the day—we invite you to experience this new way of enjoying fragrances.

*Added novelty item information on July 1st (Wednesday).

Apology and Correction

*Product information has been updated due to a price revision on July 3rd (Friday).

  1. Venue Map
  2. With its chic colors and understated style, it exudes an air of sophisticated confidence.
  3. Relaxing "time at home" with soft materials
  4. "Date": Cleanliness and a lighthearted atmosphere
  5. Event Information
  6. Novelty information
  7. Brand lineup

Venue Map

See our brand lineup here.

Perfume Summer Market curated by ISETAN MEN'S

With its chic colors and understated style, it exudes an air of sophisticated confidence.

Diptyque
Eau de Toilette Eau des Sens
100mL ¥25,960

Perfume Summer Sale curated by ISETAN MEN'S Cuoca "DARK TEA EAU DE PERFUM" Cuoca "DARK TEA EAU DE PERFUM"
50mL ¥19,800 *Pre-sale at Isetan Shinjuku *General sale starts July 22nd (Wed)
Perfume Summer Sale curated by ISETAN MEN'S NAF "CHILD OF THE 90S" NAF "CHILD OF THE 90S"
50mL ¥28,900 *Pre-sale at Isetan Shinjuku *General sale starts July 22nd (Wed)
Perfume Summer Sale curated by ISETAN MEN'S Pessadou "Inhainz Site Eau de Parfum" Pessadou "Inhainz Site Eau de Parfum"
30mL ¥13,420
100mL ¥26,730
Perfume Summer Market curated by ISETAN MEN'S Lumira "Neon Moon eau de parfum" Lumira “Neon Moon eau de parfum”
50mL ¥24,750

Relaxing "time at home" with soft materials

Versati Paris "Dimonschhunlem"
15mL ¥11,550

Perfume Summer Sale curated by ISETAN MEN'S Versatil Paris "Very Bad Rice" Versatiel Paris "Very Bad Rice"
30mL ¥14,850 *Limited to pop-up events
Perfume Summer Sale curated by ISETAN MEN'S Premier Note "Grey Musk" Premier Note "Grey Musk"
100mL ¥24,200 *Pre-sale at Isetan Shinjuku from July 22nd (Wed) *General sale scheduled for mid-September
Perfume Summer Sale curated by ISETAN MEN'S Orme "32° (Trente de Dugrès Sercius) Extrait de Parfum" Olme "32° (Trente de Dugrès Celsius) Extrait de Parfum"
50mL ¥41,800
Perfume Summer Sale curated by ISETAN MEN'S: Le Couvent Maison de Parfum "Remarkable Parfum Anori" Le Couvent Maison de Parfums "Remarkable Parfum Anori"
100mL ¥17,600

"Date" Cleanliness and a lighthearted atmosphere

Liquid Imaginaire "Cedra Tonic"
100mL ¥29,700

Perfume Summer Sale curated by ISETAN MEN'S Histoire de Parfum "7753" Histoire de Parfums "7753"
60mL ¥22,000 *Limited to pop-up events
Perfume Summer Sale curated by ISETAN MEN'S: Maison Margiela Fragrance "Replica Eau de Toilette Neverending Summer" Maison Margiela Fragrances
"Replica Eau de Toilette Neverending Summer"
100mL ¥24,970
Perfume Summer Sale curated by ISETAN MEN'S Laboratorio Olfattivo "Arancia Rossa" Laboratorio Olfattivo "Arancia Rossa"
100mL ¥25,300
Perfume Summer Sale curated by ISETAN MEN'S Elam "81-1830" Elam "81-1830"
30mL ¥13,200

[Apology and Correction Regarding Product Information] *Updated July 3rd (Fri)
The price of Versatiel Paris "Dimonschhunlem" 15mL, which was listed on our website from July 1st (Wednesday), has been corrected due to a price revision.

(Incorrect) Versatiel Paris "Dimonschhunlem" 15mL ¥9,790

(Correct) Versatiel Paris "Dimonschhunlem" 15mL ¥11,550

We sincerely apologize for any inconvenience caused to our customers.

Event Information
Perfume Summer Market curated by ISETAN MEN'S
  • Event period: July 8th (Wed) - July 28th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Promotion
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Photography: Yuki Onishi (Studio Alta)
Stylist: Remi Kawasaki (TRON)
Hair & Make: Chiho Hatae
Model: Sota Nakagawa (TOMORROW TOKYO)
Text: ISETAN MEN'S net


[Costume cooperation]
Isetan Shinjuku Store, Men's Building 6th Floor, Men's Creators
@isetanmens_creators

[Jewelry collaboration]
Isetan Shinjuku Store, Men's Building 1st Floor, Jewelry

Production by STUDIO ALTA


* Novelty item information was added on July 1st (Wednesday).
*Product information has been updated due to a price revision on July 3rd (Friday).
＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Department.
For inquiries via email, please click here.
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