This is " Isetan Men's Staff Profiles, " a series introducing the stylists at Isetan Shinjuku Store, Men's Building .

This time, we introduce Sanae Sato, a Men's Attendant who has gained popularity for her discerning eye for "providing a wide range of choices" cultivated at the plus-size specialty floor "Super Men's," and for her easy-to-understand suggestions based on skeletal style analysis® and personal color diagnosis. Through natural communication, she draws out the needs of customers and directly proposes the optimal solution that suits their purpose, body type, and preferences, leading them to a satisfying shopping experience.

Bringing large-scale insights to comprehensive solutions.

From a young age, I was the kind of person who couldn't sit still and enjoyed talking more. I thought a sales position would be the best way to utilize that trait, so I joined Mitsukoshi Isetan. After joining the company, I worked on the shirt and tie floor at the Isetan Kichijoji store, and then at the Urawa store, where I was in charge of Ralph Lauren. Looking back, I think those experiences allowed me to build up my knowledge of men's fashion.

Then, after gaining experience and confidence, I was transferred to the Shinjuku store, which I had long desired. My assignment was to the "Super Men's" floor, which specializes in plus sizes. Initially, I was honestly a little hesitant about working in a shopping area where many customers have concerns about their body shape. However, this environment, where plus sizes from various brands are gathered in one place, may have been a good fit for my customer service style.


The "Super Men's" floor at the time was like a "bento box" where you could find everything in one place. It was there that we were able to thoroughly hone our ability to match brands to customers and create choices that suited them. Even now, that experience and way of thinking form the basis of our customer service. We ask about their purpose, body type, and preferences, and then move around the store from top to bottom to show them the "optimal solution that picks the best parts." First and foremost, we value finding an "easy-to-understand solution" and making a frank proposal.

Recommended "trump card": JOSEPH HOMME Light Tack Series

I often recommend items from JOSEPH HOMME 's Light Tuck series to my customers.
While walking around the floor, I happened to pass by JOSEPH HOMME and my eyes were drawn to the fabric, and that's how I first learned about this series.


Upon closer inspection, I discovered that it's made from an original synthetic fiber-based fabric with a textured surface, offering excellent comfort thanks to its stretchability, washability, and wrinkle resistance. It doesn't cling to the body's lines and its slightly compact design draws the eye upwards, making it particularly flattering for those with a wave body type.

Each season, a variety of items are released in the same material, including jackets, blousons, cut-and-sew tops, and pants, making it easy to complete an outfit within the same series. It's also characterized by its popularity among repeat customers who purchase different colors. Perfect for those seeking a "smart yet comfortable" look, it's ideal for occasions like dining out. This series is a "straightforward solution" that we can confidently recommend as a first step in your wardrobe.

I want to build a relationship of trust where we can talk openly and honestly.

I hate to say it myself, but I'd say I'm fairly straightforward and don't have much of a hidden side. Perhaps because of that, I feel that my customers often feel comfortable being themselves and sharing their true feelings with me. That being said, some of my long-time customers tease me, saying, "You were putting on an act at first, weren't you?"

That's why I value building up small interactions and gradually cultivate relationships where we can talk naturally. I always strive to provide service that allows customers to relax and enjoy their shopping experience in a natural way.

Sato values "easy-to-talk-to customer service," and her attendants sometimes say things like, "She's not the type to be overly soothing, but she's very calming." She also excels at suggesting "plus sizes" using her skeletal style analysis®, so if you have any concerns about your body shape, why not consult with Sato?

Book your appointment with Men's Attendant here!

At Isetan Shinjuku Store, Men's Building we offer a full range of services to assist you with your shopping needs, including consulting and escort services. Feel free to consult with us about smart casual attire for any occasion, or dressy outfits for special events.

Related articles on "Isetan Men's Staff Profiles"

►The correct answer is not something we "create," but something we "find together. Men's Attendant Kaori Masuko
► Bringing to life the childhood experience of being thrilled by department stores. Men's Attendant Hinako Yokoyama

►I want you to fully enjoy Isetan, just like me who gives my all to both work and play. Men's Attendant Miyazaki Uji

►A street-born, classic-raised guide to "fashion reform." Men's Attendant Yuki Kuchimoto