GRAND SEIKO, Japan's leading luxury watch brand, will be holding "TOKYO TIME Grand Seiko" at The Stage on the 1st floor of the Isetan Shinjuku Main Building from Wednesday, July 9th to Tuesday, July 15th.

GRAND SEIKO
TOKYO TIME Grand Seiko

This event will feature the unveiling of the Isetan Shinjuku store-exclusive model, which attracts considerable attention every year, as well as a focus on the "Evolution 9 Collection," which fuses the essence of Grand Seiko with Japanese aesthetics at a high level. The area will showcase contemporary Tokyo as captured by world-renowned photographer Gregory Harris. Please come and experience a space where tradition and cutting-edge technology intersect, and where different "times" breathe within each part of the city.

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Evolution9 Collection “SLGB003”

"Evolution 9 Collection SLGB003"
1,518,000 yen
Ti case: 37mm diameter / approximately 72-hour power reserve / 10 ATM water resistance / automatic Spring Drive movement

*This is a pre-order item.
*Please ask a store employee about the pick-up time.

Equipped with "Spring Drive UFA (Ultra Fine Accuracy)," which surpasses the standards of daily and monthly deviations to achieve an extraordinary level of precision with an annual deviation of ±20 seconds. The dial features an intricate stamped pattern that expresses the beauty of the frost-covered trees in the Shinshu region, where Spring Drive is manufactured, standing tall in the clear snowfields.

Evolution9 Collection “SLGH005”

Iwate Prefecture, home to Grand Seiko's mechanical watch manufacturing base, "Grand Seiko Studio Shizukuishi," is home to one of Japan's leading areas of birch forest. The mystical sight of tall, slender birch trees stretching into the depths of the mountains, enveloped in the clear mountain air, evokes a sense of nature's beauty and power. This timepiece expresses this magnificent birch forest through a dial featuring dynamic stamped patterns and delicate coloring.

Sport Collection

Equipped with a Spring Drive movement with GMT function, the GMT hand, rotating bezel, and dial ring allow you to tell the time in three time zones. Grand Seiko Spring Drive watches are crafted by skilled artisans at the "Shinshu Time Craftsman Workshop," overlooking the Hotaka mountain range, and the dial expresses the vibrant scenery of Hotaka's short summer.

Elegance Collection

This classic-style model exudes elegance with its compact size and box-shaped sapphire crystal. The warm ivory dial is rounded, and the tips of the hands are curved to match, ensuring excellent legibility. Despite its small size, it is highly functional, boasting the stability and integrated beauty characteristic of a hand-wound movement.

ISETAN SHINJUKU LIMITED 2025

This collection, inspired by "Nature of Time," captures the fleeting moments of time that last only a few minutes each day and expresses them on the dial. When light shines on the dial's radial pattern, it creates variations in shade, evoking the ever-changing sunset of Shinjuku. The hands, indices, and dial are all unified in a pink gold color, conceptually expressing this striking scene.

Text: ISETAN MEN'S net

＊All prices include tax.

＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

inquiry

Isetan Shinjuku Main Building, 5th Floor, Watches/Grand Seiko

Phone 03-3352-1111 Main representative

For inquiries via email, please click here.