Following its great success last year, the "Isetan Hair & Make Shop at ISETAN MEN'S" is back again this year! From May 3rd (Wednesday, public holiday) to May 9th (Tuesday), the promotion at Isetan Shinjuku Store, Men's Building 1st floor will offer a wide range of items based on the concept of "discovering your own grooming habits," from basic skincare items and eyebrow grooming products that are easy for beginners to start with, to beauty gadgets such as electric shavers and facial devices.

Furthermore, throughout the event, we will be hosting events featuring different professionals from various fields as special guests each day, offering skincare and hair & makeup advice. Your appearance changes depending on your hairstyle, eyebrows, and skin condition. We will help you start a personalized grooming routine that you can begin today.

►Click here for details on daily events

►View Mitsukoshi Isetan Cosmetics Online Store meeco

Brand lineup

CIGARRO
COREFIT
FIVEISM × THREE
LUWONT/Luonto
MYTREX
ORBIS Mr.
SHISEIDO MEN
YA-MAN

Featured Items

In addition to the skincare and makeup items introduced last year, this second pop-up store will feature new beauty gadgets such as massage guns, facial devices, and electric shavers.

1. Make skincare a part of your daily routine using products that suit you.

2. Create a "good impression" with subtle makeup.

3. Use technology to make grooming a time-saving process.

We're hosting a grooming lecture event with a different guest each day!

We're hosting an event where various beauty professionals, including makeup and skincare experts, will visit daily to give direct lectures. Feel free to consult with the professionals about your everyday concerns or areas where you'd like to improve your skincare skills. Reservations can be made through the Mitsukoshi Isetan Remote Shopping app or at Isetan Shinjuku Store, Men's Building 1st Floor Cosmetics. Don't miss this valuable opportunity!

Event Schedule

►Click here for details about the event

• Beginner-friendly grooming and makeup course for men [Reservations preferred]
• LUWONT/Luonto

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  ■Content: A makeup artist from TBC will provide a detailed lecture on "Makeup as Grooming." We will address the concerns of modern businessmen regarding stubble, acne scars, and pores, guiding them towards a cleaner, more polished appearance.
• ■Guest: Shuta Fukaura / Makeup Artist
• ■Date and time
  
  ・May 3rd (Wednesday/Holiday), May 4th (Thursday/Holiday)
  Each day at 2:30 PM / 3:00 PM / 4:30 PM / 5:00 PM (30 minutes each session)

• Makeup live performance event [No reservation required]
• LUWONT/Luonto

• ---

  ■Content: Shuta Fukaura will be hosting a live performance event where he will be doing makeup for influencer Ga (Yuki Ogawa) and model Takuro Kusunoki. Please look forward to it!
• ■Guest appearances: Mr. Ga (Yuki Ogawa), Mr. Takuro Kusunoki
• ■Date and time
  
  - May 3rd (Wed, public holiday) 2:00 PM / 4:00 PM: Featuring Ga- (Yuki Ogawa)
  - May 4th (Thursday, public holiday) 2:00 PM / 4:00 PM: Takuro Kusunoki will appear.
  
  Left: Gaa (Yuki Ogawa) (@gaaaaa0719), Right: Takuro Kusunoki (@takuro_kusunoki)

• First impressions matter! Men's skincare tips to enhance a positive impression and a clean look [Reservations preferred]
• SHISEIDO MEN

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  ■Content: Grooming is crucial for first impressions. Top creators selected by SHISEIDO will share tips on how to create a good impression and a clean look for men's skin.
• ■Guest: Ryota Nakaya / SHISEIDO Top Makeup Creator
• ■Date and time
  
  ・May 3rd (Wednesday/Holiday), May 4th (Thursday/Holiday)
  Each day at 1:00 PM / 1:30 PM / 2:30 PM / 3:00 PM / 3:30 PM / 4:30 PM / 5:00 PM / 5:30 PM (30 minutes each session)
  ・May 5th (Friday/Holiday), May 6th (Saturday)
  Each day at 1:00 PM / 1:30 PM / 2:00 PM / 2:30 PM / 3:00 PM / 3:30 PM / 4:00 PM / 4:30 PM / 5:00 PM / 5:30 PM (30 minutes each session)

• Impression-Boosting Men's Makeup Seminar [Reservations Preferred]
• FIVEISM × THREE

• ---

  ■Contents: Top makeup artist HIROKI, a client of ours, will provide advice tailored to your concerns, starting with men's makeup and how to draw eyebrows.
• ■Guest: HIROKI/Makeup Artist
• ■Date and time
  
  ・May 3rd (Wednesday/Holiday)
  Each day at 11:00 AM, 1:00 PM, 2:00 PM, 3:00 PM, and 5:00 PM (45 minutes each session)

• Eyebrow drawing lesson using AI eyebrow simulator [Reservations preferred]
• ORBIS Mr.

• ---

  ■Contents: We will use an AI eyebrow simulator to suggest eyebrow shapes that suit each customer. We will also provide a lecture on how to draw eyebrows.
• ■Guest: Exclusive Beauty Counselor
• ■Date and time
  
  ・May 6th (Sat), May 7th (Sun)
  Each day at 11:00 AM / 11:30 AM / 12:00 PM / 12:30 PM / 2:00 PM / 2:30 PM / 3:00 PM / 3:30 PM / 5:00 PM / 5:30 PM / 6:00 PM / 6:30 PM (30 minutes each)

• CORE FIT Method Massage and Facial Device Seminar by Developer Ena Narumi [Reservations Preferred]
• COREFIT

• ---

  ■Contents: Mr. Narumi, the development manager of COREFIT , will lecture on the effective use of the pen-type muscle-relaxing device "Face Pointer" and the headphone-type EMS facial device "Face Player," as well as self-massage techniques developed based on the CORE FIT method.
• ■Guest: Ena Narumi / COREFIT Development Manager
• ■Date and time
  
  ・May 3rd (Wednesday, public holiday) 6:30 PM (45 minutes / up to 6 participants)
  • Sunday, May 7th , 1:00 PM (45 minutes / Up to 6 participants)

• Personal color analysis [Reservations preferred]
• Isetan Men's Attendant

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  ■Content: You can experience a simplified version of our personal color analysis service, which is normally offered as a paid service, conducted by a stylist with professional qualifications exclusively Isetan Shinjuku Store, Men's Building free of charge.
• ■Date and time
  
  ・May 5th (Friday/Holiday)
  12:00 PM / 12:30 PM / 1:00 PM / 1:30 PM / 2:00 PM / 2:30 PM / 3:00 PM / 3:30 PM / 4:00 PM / 4:30 PM / 5:00 PM / 5:30 PM (30 minutes each)

• ►Click here to book a "Personal Color Analysis" appointment

• Skin analysis service [Reservations preferred]

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  ■Contents: The skin measurement service using SONY/Sony BeautyExplorer™ provides objective measurement results and supports the creation of an environment where you can address your personal skin concerns. Additionally, if desired, a stylist will suggest products from various brands that are suitable for your skin.
• ■Date and time
  
  ・Sunday, May 7th
  Noon / 2 PM / 4 PM / 6 PM (1 hour each session)

►Mitsukoshi Isetan Online Store: View a list of brands and items, including those sold at Isetan's barber shops.

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