"Watch Collectors Week," an event dedicated to sharing and passing on watch culture to watch enthusiasts, is a regular summer event. This year, due to the impact of the COVID-19 pandemic, it will be held from November 4th (Wed) to November 17th (Tue).

Looking at the global landscape, the annual Swiss watch fair has been canceled, leaving the timing of new product launches to each brand. Amidst this situation, Isetan Shinjuku's "Watch Collectors Week" will be presented with a theme unique to this year.

This year's theme is "What a 'good watch' means to me."

As we spend more time reflecting on ourselves, the theme "What is a 'good watch' for me?" reflects our desire for you to reconsider choosing a watch from your own perspective and select one that will be a partner in marking time.

At the Isetan Shinjuku Main Building 5th Floor Watch Department, the venue for the event, we will be showcasing new 2020 releases from each brand, as well as other captivating timepieces and their stories, including watches with exceptional detail, watches equipped with complex mechanisms that represent the allure of mechanical watches, gorgeous jewelry watches, and collaborations with other fields that expand the appeal of watches.

This fair will showcase the richness of watch culture, making it an enjoyable opportunity even for those encountering the world of watches for the first time.

Furthermore, this website will be introducing special events and noteworthy watches during the period leading up to the event, so please enjoy it as a countdown to the event.

Get the latest information on "2020 WATCH COLLECTOR'S WEEK" here, updated regularly!

Mitsukoshi Isetan Online Store Feature Article