The tie selected by Yokomatsu is "probably a new addition that he doesn't have yet."

The ties I chose to give to him and his brothers are a unique take on regimental ties—easy to give, easy to wear, and something they probably don't already own. This Franco Bassi regimental tie has uneven stripes and a yellow accent that's very on-trend this year. While many men probably already own regimental ties, a black tie with an accent color makes for a very fresh look in the V-zone.


Also, I often get asked by women in the store, "What's a tie that's always a safe bet?" In those cases, I recommend a solid navy tie or a navy jacquard tie with a small pattern. However, since this is a Valentine's Day gift, I recommend a printed tie that's something she doesn't already have in her wardrobe. A light and refreshing tie is a must-have for spring.

Tsuchida's selection of ties are based on "colors and patterns that women would find cute."

The ties I chose for him or his brothers were imported brands in terracotta and burgundy. Men overwhelmingly choose navy when they pick their own ties, so these colors are often seen as difficult to wear, but especially for Valentine's Day, I recommend a tie that clearly shows it was a gift from a woman.


Also, how about a classic, high-quality tie as a token of appreciation for your father's hard work? You could pool your money with your mother and sisters, or buy one together with your boss. Apparently, more and more mothers and daughters are giving ties as gifts to their fathers, hoping for a White Day dinner or something similar in return.

The ties chosen by the two women will be an "opportunity to discover new fashion sense."

Looking at the ties chosen by Yokomatsu and Tsuchida, Taniguchi commented, "They've selected solid colors that are always a safe bet, as well as ties with beautiful colors and patterns that women love. These are all things that men wouldn't usually choose when they come shopping for themselves, but they're sure to please any fashion-conscious man. Many men are picky shoppers who only see what they want, so it's nice that they can have a chance to become more fashion-conscious through gifts from women."

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