Eisuke Yamashita, fashion director of the magazine "Men's Precious," laughed as he strolled through the 7th, 5th, 1st, and basement floors of Isetan Shinjuku Store, Men's Building saying, "There were so many things I wanted. The 7th floor in particular was a discovery, with lots of intense items. Intense flavors always look delicious, don't they?"

I had two outfits created in the Yamashita style by combining items that caught my eye.

Having the power to create a "story" will make Isetan Shinjuku Store, Men's Building even more interesting.

The biggest appeal of Isetan Shinjuku Store, Men's Building is that it doesn't just have items that become part of a styling; it tells the story behind each item.
Furthermore, having observed various trends such as French Ivy, Classic Italian, American casual, Ivy League, and traditional styles, I think it would be even more interesting if we could add a narrative that encompasses both "products" and "styling." I believe that's the unique strength of department stores.

Styling #1 | An easy-to-try French traditional style

I mentioned that I felt like wearing white denim again after a long time, and I thought, "I want to wear it like The Style Council," so I coordinated it in a French traditional style. French chic is easy to imitate, and it gives off a clean and refreshing vibe.

White pants are highly versatile, and black shoes are the perfect match. While brown suede is the usual choice, black shoes add a fresh touch to the look. These are black single monk strap shoes, creating a "blue, white, and black" world from top to bottom.

Styling #2 | This is what I do when going on location shoots in winter

Engineered Garments Coat ¥74,800, CP Company Pants ¥31,900 ■ Isetan Shinjuku Store, Men's Building 7th Floor = Men's Authentic

John Smedley Torneck Sweater ¥34,100
Borsalino hat ¥70,400 ■ Isetan Shinjuku Store, Men's Building 1F = Seasonal Goods & Hats

Tricker's wingtip boots ¥88,000 ■ Isetan Shinjuku Store, Men's Building B1F = Men's Shoes

This outfit features an Engineered Garments coat I found on the 7th floor, paired with a black turtleneck, burgundy sweatpants, and contrasting shoes.
This is the kind of outfit I wear when I'm on location in the winter.

A turtleneck made of medium to loose gauge cashmere would be perfect, and the combination of black and burgundy is a style I personally tried out. A brown Borsalino hat would also look great with it.

Please read this article along with our "Autumn/Winter Walking Tour of Isetan Shinjuku Store, Men's Building " to enjoy creating your own original outfits.