Last year, the keyword "men using parasols" attracted a lot of attention, and in 2019, umbrellas that can be used in both sunny and rainy weather are in high demand as a way to protect against the summer heat and UV rays, as well as as a gift item. At the belt and umbrella corner on the 1st floor Isetan Shinjuku Store, Men's Building , many customers pick them up on weekends, indicating that they continue to be very popular this year as well. Particularly popular are foldable umbrellas that can be used regardless of the weather and are easy to carry. So this time, we will introduce three popular umbrella brands and their must-have foldable umbrellas that are sure to sell out!

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Ramuda All-Weather Folding Umbrella
A/ (Rib length 55cm) 14,040 yen
B/ (Rib length 55cm) 11,880 yen

▶ View Ramuda parasols

Ramuda 's all-weather folding umbrella boasts a commitment to "Made in Japan" craftsmanship. With a light-blocking rate of over 99%, and a slightly smaller size of 55cm for the main ribs, it's easy to carry in your everyday business bag or when traveling. Available in three designs (one color each) using 3D jacquard fabric that looks like both a solid color and a pattern (*Image A), and two designs (one color each) using cotton broadcloth material that gives a supple and summery impression (*Image B).
This design is an entry-level model for men who want to start using parasols.

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AURORA
All-weather folding umbrella (rib length 60cm) - various types, ¥12,960 each

This umbrella uses Toray Summer Shield® Li, which offers industry-leading heat-shielding performance. The specially processed fabric, consisting of a three-layer structure, is recommended for anyone who wants to block out the intense summer heat. It also offers first-class light-blocking and UV protection, shielding not only from ultraviolet rays but also from the heat of direct sunlight, making it a valuable folding umbrella for use regardless of the weather. The subtle piping along the edge of the umbrella fabric adds a touch of understated design.
Furthermore, the design makes it less likely to hurt your fingers when opening and closing the umbrella, eliminating the usual hassle associated with this process.

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Maehara Kōei Shoten All-weather Folding Umbrella
A/ (Rib length 58cm) 14,040 yen
B/ (Rib length 55cm) 12,960 yen

For those who are looking for a truly exceptional umbrella, one that reflects the craftsman's dedication and attention to detail.
Maehara Koei Shoten, a family business that has been making masterpieces of umbrellas for three generations, has released a folding umbrella that can be used in both sunny and rainy weather. It features an elegant finish that goes well with business suits, and the subtle pattern that emerges from the dark-colored umbrella fabric is striking. It adopts a standard style with 8 ribs, and the beautiful silhouette when opened reflects the commitment to craftsmanship. It is lightweight and highly durable, so you can enjoy using it for many years to come.

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▶Related articles you might also want to read are here
・[Special Feature] Free yourself from the worries unique to the rainy season! We'll teach you the "four essential items" to get through the rainy and windy season.
• Q&A | Useful knowledge and care methods for umbrellas that enhance your style on rainy days
- Country-by-country competition: What are the differences in demand between long umbrellas and folding umbrellas?
- The history of umbrellas and their relationship to men's rain umbrellas and parasols.

*All prices include tax.
*Some items are available in limited quantities. We apologize if an item is out of stock.

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Isetan Shinjuku Store, Men's Building 1st Floor = Belts and Umbrellas
03-3352-1111 (main representative)
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