With the belief of "Better Starts Now," Citizen has consistently pursued the essence and potential of watches through continuous development. Utilizing the skilled techniques cultivated as a manufacture and innovative technologies, they have pioneered the future of watches by announcing the world's first light-powered technology, "Eco-Drive," and cutting-edge satellite radio-controlled watches.

Celebrating its 100th anniversary this year since its founding in 1918, the brand will hold a fair on the 4th floor of the main building, in the Jewelry & Watch section , starting September 5th (Wednesday). During the fair, new models of "Eco-Drive One" and "Campanola" will be unveiled, and there will also be demonstrations of light-powered movement assembly by highly skilled "masters."

"Eco-Drive One / AR5030-59L"

540,000 yen

Ti case: 36.5mm diameter, 3 ATM water resistance, Eco-Drive solar powered.

The Eco-Drive One is a light-powered watch equipped with a movement that is only 1mm thick.

The Eco-Drive One is a light-powered watch that houses a movement as thin as 1mm. The new model, which uses a Super Titanium™ (*1) case and bracelet, takes advantage of the material's properties to achieve lightness and a flexible, comfortable fit.
The fact that a titanium case can be made as thin as 3.53mm (design value) is a testament to Citizen's tireless efforts in recognizing and commercializing this material early on.
The 36.5mm (design value) case diameter fits comfortably under a shirt cuff, making it a suitable size for both men and women. The deep blue sapphire crystal dial creates a refreshing image.

(*1) Super Titanium™: Through Citizen's proprietary technology, pure titanium is treated with Duratect surface hardening technology to achieve a hardness more than five times that of stainless steel.

"Campanola / Star Droplet"

432,000 yen

Stainless steel case: 42.5mm diameter, minute repeater, black lacquer dial, 3 ATM water resistance, quartz movement

Campanola's new work, "Hoshi no Shizuku" (Star Droplets), depicts scenes using lacquer.

Since its debut in 2000, Campanola has embraced the theme of "enjoying time, enjoying everyday life, and enjoying individuality," presenting original models that utilize cutting-edge technology and masterful craftsmanship, rather than simply treating watches as tools for telling time.
The new "Hoshi no Shizuku" (Star Droplet) model features a quartz minute repeater movement. The lacquered dial depicts a moonlit scene reflected on a lake, with mother-of-pearl used to represent the moon floating on the lake and mother-of-pearl inlay used to depict stars falling onto the lake like raindrops.
The minute repeater produces a transparent yet deep tone, much like ripples spreading across a moonlit waterscape.
Furthermore, until February 28, 2100, there will be no need to adjust the calendar for things like "months with 30 days and months with 30 days" or "leap years that occur once every four years."

Citizen Fair
□September 5th (Wednesday) - 18th (Tuesday)

□Main Building 4th Floor = Jewelry & Watches / Watch Promotion

Movement assembly demonstration
□September 15th (Sat) 2:00 PM - 3:00 PM

□Main Building 4th Floor = Jewelry & Watches / Watch Promotion

Citizen's "master craftsmen," possessing exceptional skills, will demonstrate the assembly of the ultra-thin 1mm light-powered movement used in the "Eco-Drive One" watch.

＊All prices include tax.

For inquiries, please contact us on the 4th floor of the main building: Jewelry & Watches / Citizen.
03-3352-1111 (main representative)
For inquiries via email, please click here.