EVENT
2018.06.14 update

MATSUDA | Holding a sunglasses promotion for the eyewear brand that has earned high praise in Japan for its intricate metalworking techniques.

06.13 Wed -07.03 Tue
Isetan Shinjuku Men's Building 8F Isetan Men's Project
MATSUDA , the legendary eyewear brand that made a comeback in the United States in 2011, will be holding a promotion at Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence from Wednesday, June 13th. The promotion will focus on the brand's sunglasses , which have gained high acclaim overseas for their intricate metalwork crafted by Japanese artisans.

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"M1019/SG"
70,740 yen

These acetate-framed sunglasses feature a beautiful black and white contrast. A brand new release for this season, these distinctive sunglasses boast silver mirrored lenses that enhance individuality.

MATSUDA was created by legendary designer Mitsuhiro Matsuda, the founder of the DC brand NICOLE. It took the world by storm in the 1980s and 90s and had a major impact on the history of eyewear worldwide.
MATSUDA was revived in 2011 by an American design team. Leveraging Japan's advanced technology, the brand creates pieces using carefully selected materials such as sterling silver and 18K gold, and has established itself as a luxury brand, sending its creations to the world.


"M10611H/SG"
73,440 yen

These slim, metal, square-shaped sunglasses feature a unique mechanism incorporated into both temples, giving them a distinctive MATSUDA feel.


"M3023/SG"
51,300 yen

These sunglasses were also used in the movie "Iron Man." They are a popular model representing the brand.


The eyewear, consistently produced in Sabae City, Fukui Prefecture, is entirely handcrafted by Japanese artisans. The intricate metalwork on the frames and the delicate carved patterns, which can be considered works of art, are synonymous with the brand, and the high quality is immediately apparent from these details.
The promotion offers a wide variety of styles, from popular models known for being worn in Hollywood movies to distinctive models that highlight individuality. Why not find your favorite piece that will become a summer essential from this brand's collection, which is attracting attention from eyewear enthusiasts all over the world?


MATSUDA Eyewear Promotion
 □Wednesday, June 13th to Tuesday, July 3rd
□ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence

＊All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
03-3352-1111 (main representative)
For inquiries via email, please click here.

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