" ISETAN MEN'S net Weekly Topics 5 " summarizes the week's topics on Isetan Men's Net. The Isetan Men's Net editors have picked out the latest information surrounding the Shinjuku store, focusing on the Isetan Shinjuku Men's Building.

This week, we'll be featuring a variety of content at the Isetan Shinjuku Men's Building, including pop-ups showcasing ASICS SportStyle and Mizuno sneakers, as well as a "eyewear" pop-up focusing on Sasaki and Mordism on the 1st floor. We'll also be introducing a pop-up for Sanyo Court, which is celebrating its 80th anniversary this year.

ASICS SportStyle | New colors are available in our popular series! We're also hosting a pop-up event to showcase our exciting new releases.

From September 30th (Wed) to October 6th (Tue), ASICS SportStyle , which combines sports technology and fashion, will be holding a limited-time pop-up event at the Isetan Shinjuku Men's Building 1F Promotions.
ASICS SportStyle combines functionality for comfortable wear with fashionability that easily matches a wide range of styles. It incorporates the sports technology cultivated over many years by the ASICS brand into everyday wear, and is supported not only in Japan but also worldwide.

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Mizuno Sportstyle is hosting a pop-up event featuring a wide selection of its new 26FW lineup.

This pop-up will showcase a wide range of new products from the Fall/Winter 2026 collection, including new colors and some collaboration models of the flagship "WAVE PROPHECY SERIES" that boasts a striking presence, as well as the "MORELIA LS," a lifestyle-oriented adaptation of the MORELIA, a representative model of MIZUNO FOOTBALL.

With sophisticated design and body-hugging technology, Mizuno transcends the boundaries of sports, delivering new value and beauty to the lifestyles of urban dwellers. Experience the new Mizuno, starting here.

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100 Years of Eyewear Making in Sabae | Sasaki presents its wide range of eyewear in one place!

SASAKI, a factory brand by Sasaki Celluloid Industry Co., Ltd., which has been making eyeglasses in Sabae City, Fukui Prefecture for over 100 years, will be holding a pop-up event where you can experience the world of the brand at the Isetan Shinjuku Men's Building 1F Promotion from September 30th (Wed) to October 6th (Tue).

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[Eyewear] We are hosting the first-ever pop-up store in Japan for Moldism, a factory brand from Sabae. Numerous other Japanese-made eyewear brands will also be featured.

A factory in Sabae City, Fukui Prefecture, that previously manufactured eyeglass frames, has launched a new factory brand called Moldism, based on the technology and experience it has cultivated over many years.
Mordism's first-ever limited-time pop-up store in Japan will be held from September 30th (Wed) to October 6th (Tue) at the Isetan Shinjuku Men's Building 1F Promotion area.

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Sanyo Coat | Pre-sale of collaborative items commemorating the 80th anniversary of the company!

SANYOCOAT, which is celebrating its 80th anniversary, will be holding a pop-up shop at the Men's Authentic & Contemporary/Promotion Space on the 7th floor of the Men's Building at Isetan Shinjuku from September 30th (Wed) to October 13th (Tue).

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Production STUDIO ALTA

*The articles introduced here have already been published, and the content of each article reflects the information available as of the publication date.