This autumn, ISETAN MEN'S celebrates its 15th anniversary. Born in the midst of the classic Italian fashion boom, this specialty store has consistently embraced contemporary classics while offering sophisticated men's dress wear. Here, we'll introduce special items commemorating this 15th anniversary, along with the latest brands and trends.

Isetan Men's private label suits have been popular for their reasonable prices and elegant yet standard designs. Starting this fall, they aim to establish a clear position as a brand suit with an even more original identity.

ISETAN MEN'S
Left: Suit ¥106,920 *Available from July 11th (Wed) Right: Jacket ¥85,320 *Scheduled to be available in late August

The newly launched Florence model is a unique and distinctive suit, crafted in a highly skilled factory. Moving away from the traditional "understated" and "standard" image, the design emphasizes "elegance," "gorgeousness," and "urban sophistication," resulting in a truly original suit.

The combination of wide lapels and an angled gorge line evokes the feel of Northern Italy. Made from full canvas with thin padding around the shoulders, it has a slightly structured form. Therefore, it's a style suitable for international business use. Furthermore, the forward-sloping shoulder line with a slight incline is a testament to ISETAN MEN'S understanding of the Japanese physique. It clearly stands out from the original label's collection, which until now seemed to have a more subdued lineup.

"While continuing to offer our traditional lineup of Neapolitan classic and modern classic models, we have expanded our choices by introducing a new Florence model that allows for greater individuality. Through this brand, we want to convey the 'depth' and 'enjoyment' of suits." (Tomohiro Inaba, Business Clothing Buyer)

By offering its products in a price range comparable to imported suits costing around 100,000 yen, the brand aims to gain recognition as a distinct brand in its own right. While department store original brands have often been seen as merely filling gaps in national brands sourced from both domestic and international suppliers, Isetan Men's original label has established itself as a distinct brand by demonstrating a clear concept and quality.

"We believe this brand will continue to evolve, satisfying even those who have worn numerous renowned import brands in the past and those with a discerning eye for suits." (Tomohiro Inaba, Business Clothing Buyer)

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing
03-3352-1111 (main representative)