Walking with shoe designer Hiroshi Tsubouchi in "Spring Men's Collection" #5 | Discussing masculine aesthetics and worldview at Café LIZIG on the 8th floor(1/2)

Hiroshi Tsubouchi's "A Stroll Through Isetan Shinjuku Store, Men's Building " in Spring 2018 has finally reached its final destination: the 8th floor, Isetan Men's Residence. As soon as we stepped out of the elevator, we found ourselves at "Salon de Shimaji," a lifestyle select shop produced by Katsuhiko Shimaji, where he picked up CIOCCOLATA DEL MONASTERO (Monastery Chocolate Calda), saying, "This is really delicious."


Ms. Shimaji enjoys life while having her own worldview.


What Ms. Tsubouchi found at "Salon de Shimaji" was Italian cioccolata calda (Italian hot chocolate). It's a chocolate that you enjoy by melting it while it's hot, and it's thicker than Japanese hot chocolate, and apparently it tastes even better when made stronger.


Salon de Shimaji CIOCCOLATA DEL MONASTERO ¥9,899

I also visit Salon de Shimaji's bar, and thanks to Mr. Shimaji's discerning eye, it's a place where unique items are gathered, and you can feel the energy. Even as a man, I don't think I could reach such a level of passion. Knowing Mr. Shimaji makes the selection even more enjoyable, and having a bar where you can have a drink is truly a luxury. Furthermore, Mr. Tsubouchi found a jacket at Salon de Shimaji...


Pile jacket ¥63,720 View product

I found this pile jacket at Salon de Shimaji. It's made of pile jersey material, so it's very soft and looks like it would be comfortable to wear. I think I can wear it like a cardigan in the coming seasons.

After finishing my walk around NEXT, I took a break at the only cafe in Isetan Shinjuku Store, Men's Building .