"My Best Coat" — Spring coats imbued with the designer's sensibility.

This spring's motto is, "Take off your coat and put on a coat"—as the seasons shift to spring and clothing becomes lighter, the clothes we wear need to have meaning. Isetan Men's proposes " My Best Coat " as a new spring styling idea.

The spring coats offered by these diverse brands are truly a collection of a hundred different styles. From the originality and functionality of the materials to the pattern making and details that reflect the designer's sensibility, each coat is a masterpiece that is almost too good to be limited to spring. A promotional event will be held from March 1st (Wednesday) to March 14th (Tuesday).

Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual: A collection of masterpieces by designers.

Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual: A collection of casual items and brands for adults that breathe the spirit of the times. Designs that are realistic based on trends, yet clearly show the intentions of the designers and creators, are a must-see not only for brand fans but also for fashion lovers.

This spring's "My Best Coat" collection features coats created by popular brands exclusively for Isetan Men's. These are, in a sense, "spring coats with a face" that reflect the designer's sensibility.

This coat collection is fun to choose and wear intuitively, and you'll grow even more attached to it after reading the interview.

Jun Hashimoto
"A minimalist tie-lock coat that I'd actually prefer to call a 'long jacket'."
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Shunsuke Ishikawa, Markaware
"A long coat that allows you to stroll lightly and hands-free, feeling the spring breeze."
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TSS Suzuki Takuji
"A stand-collar coat with a 'check and perforation' design that's perfect for spring."
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Slow Gun Manabu Kobayashi
"The world's first commercially available 'woodcloth' coat, made from tree fibers."
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Koji Habersack
"An atelier coat with distinctive details that exudes a classic feel."
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Engineered Garments Daiki Suzuki
[Interview] Designer Daiki Suzuki and Buyer Yosuke Imaizumi discuss the spring coats they "want to wear now."
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Related articles
・View the "My Best Coat" snapshots
・Men's clothing is all about the story [Part 5] "My Best Coat" -- A spring style that showcases the "back view" by combining the designer's sensibility and the craftsman's skill.
・Isetan Shinjuku Store, Men's Building 2nd Floor: Stylists showcase their unique and stylish looks in "My Best Coat"
・All about Spring Coats──A complete guide to spring coats recommended by designers【The Gentlemen Makers 2017 Spring】