A minimalist Tyrolean coat that I'd actually prefer to call a "long jacket."

"The term 'coat' limits the scope of what we're talking about, so I'd really prefer to call them 'long jackets' or 'long shirts'," says Jun Hashimoto, the designer of Jun Hashimoto. He welcomed the "My Best Coat" event at Isetan Men's, saying it was "perfect timing," and here's why...

The styling is like a coat, but the feel is closer to a shirt.

—When Isetan Men's asked you to participate in this " My Best Coat " project, what were your initial thoughts?

Personally, I love spring coats, and we've always featured them in our collections at Jun Hashimoto. Rather than calling them spring coats, the brand releases them as something that "styles like a coat, but feels more like a shirt," and this British-inspired "Tyrolean coat" is also seen as a long shirt in the shape of a coat.

Jun Hashimoto is offering Tyrolean coats made with Coolmax material again this season, and for styling, they recommend a set of the coat and shorts.

-- Ms. Hashimoto, do you personally wear a coat in the spring?

I wear it often. That's because, due to the nature of my work, there are hardly any occasions where I need to wear a jacket, so I often wear it as a substitute for one. Because I wear it that way, the term "coat" tends to limit the ways in which I can wear it, but I'd really prefer to call it a "long jacket" or "long shirt." When the buyer from Isetan Men's asked me to participate in "My Best Coat," I thought it was perfect timing.

Jun Hashimoto
Coat: 52,920 yen

The camouflage pattern, created solely through weaving, is the key feature.

-- Please tell us about your " My Best Coat ."

The coat's design is a spring/summer version of a coat that sold well last fall/winter. It's considered the prototype of the trench coat and is a tie-lock coat, meaning "locked with a string." It has a unique feel that wraps around the body like a wrap, and there are no buttons at all; all fasteners are magnetic buttons. The overall look is clean and the army-inspired style is transformed into a solid, modern look.

The Jun Hashimoto Spring/Summer collection uses Coolmax material, but this coat features a camouflage pattern that creates shading solely through the weave. It's also stretchy, making it comfortable to wear. Camouflage patterns are popular at Isetan Men's, but while dots, floral patterns, and checks give a cute impression, this camouflage pattern is a cool design that even those who prefer solid colors can easily incorporate into their wardrobe, so please come and see it in store.

—What kind of styling suggestions would you recommend focusing on this coat?

While Jun Hashimoto is known for his tight-fitting style, this coat has a slightly oversized fit. Pair it with your existing fitted tapered pants, and instead of a shirt, wear a mock-neck or other cut-and-sew top underneath for a trendy look this year.

I want Isetan Men's to offer something that goes "beyond the product itself."

—Please take this opportunity to share your thoughts, expectations, and requests Isetan Shinjuku Store, Men's Building the current Isetan Shinjuku Store, Men's Building.

Department stores sell products, so it's understandable that they want to increase sales, but I don't think that's the starting point. I want Isetan Shinjuku Store, Men's Building to go further and create "scenes and culture for wearing clothes," "this is how you wear the clothes," "what happens when you wear them," and "create places to wear them." And I want them to even create the behavior that defines "what it means to be a man." I want Isetan to do a lot more.

This project is themed around spring coats, but making clothes is like cooking. It's fun how the expression and taste change depending on the chef, even with the same materials, so I think Isetan Men's approach is interesting.

Jun Hashimoto

After working at a select shop that handled American vintage clothing and European import brands, he began working at the first Japanese branch of "Leclaireur," which opened in Osaka in 1996. In 2004, he launched the brand wjk, and in 2008, he started junhashimoto. The brand concept is "japanese classico," expressing the aesthetic sense cultivated in Italy through meticulous work based on the Japanese spirit of "iki" (sophistication and refinement). In recent years, he has collaborated with Hilton Group's top-class hotel "Conrad Tokyo" and the world's No. 1 cigar brand "Davidoff," expanding beyond the realm of fashion to create a world of the modern "iki" man.

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual
03-3352-1111 (pinch hitter table)


NEXT≫MARKAWARE/Markaware Shunsuke Ishikawa "A long coat that lets you walk lightly and hands-free while feeling the spring breeze" See article