2026.10.20 update

Theory | Presenting the "2 Gansevoort Collection" from their New York atelier at Isetan Shinjuku Store

10.21 Wed -11.03 Tue
Isetan Shinjuku Men's Building 7F Men's Authentic & Contemporary / Promotion Space

Theory | Presenting the "2 Gansevoort Collection" from its New York atelier at Isetan Shinjuku Store

 

From Wednesday, October 21st to Tuesday, November 3rd (holiday), Theory 's "2 Gansevoort Collection" pop-up will be held at the Men's Authentic & Contemporary/Promotion Space on the 7th floor Isetan Shinjuku Store, Men's Building .

Named after the location of Theory 's atelier, the "2 Gansevoort Collection" embodies the brand's design philosophy. It is a collection crafted with meticulous attention to detail and craftsmanship, with numerous adjustments made at every stage, from fabric sourcing to pattern making and fitting.
At the venue, we will be showcasing a lineup that includes items available only at select stores.


We invite you to take this opportunity to enjoy the "2 Gansevoort Collection," born in Manhattan, New York, USA, at our store.

 

Theory | Presenting the "2 Gansevoort Collection" from its New York atelier at Isetan Shinjuku Store

Left: Gans Wool Relax Trench Coat (available at select stores only) ¥165,000 Right: Gans Wool Straight Collar Blouson ¥132,000

 

Theory | Presenting the "2 Gansevoort Collection" from its New York atelier at Isetan Shinjuku Store

Left: Baby Yak Stretch Polo Sweater ¥52,800 Right: Baby Yak Stretch Crew Neck Sweater ¥49,500

 

Theory | Presenting the "2 Gansevoort Collection" from its New York atelier at Isetan Shinjuku Store

Left: Studio Wool 2 Button Double Blazer (available at select stores) ¥104,500 Right: Studio Wool Relax Pleats Pant ¥57,200

 

Event Information
Theory "2 Gansevoort Collection" Pop-up
  • Event period: October 21st (Wed) - November 3rd (Tue/Holiday)
  • Venue: Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic & Contemporary/Promotion Space

 

Apply for MI Card Plus or MI Card Basic here.

 

Production by STUDIO ALTA

 

*All prices include tax.
*The information in this article is current as of the publication date. Product information may be revised or changed without notice.
*Some items are available in limited quantities, so please forgive us if they are out of stock.

 

For inquiries, please contact Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic & Contemporary.
For inquiries via email, please click here.

 

Article provided by
Isetan Shinjuku Store | Mitsukoshi Isetan Store Information