GGG/Good People Good Stitching Good Product, born from a Japanese cut-and-sew factory established in 1954, will be holding a pop-up store Isetan Shinjuku Store, Men's Building B1F, in the underwear, socks, and nightwear section from September 16th (Wed) to October 6th (Tue).


Original jersey material developed in collaboration with one of Japan's leading material manufacturers, minimal seam allowances achieved through modified sewing machines, and the precision created by the skilled hands of experienced craftsmen.
GGG aims to be a "maison of the future," centering on technological innovation and craftsmanship, while valuing not only technology but also sensibility, aesthetic sense, and craftsmanship.

This pop-up focuses on the brand's core "classic products." Using original modified sewing machines, the sewing technique minimizes seam allowances to the extreme, resulting in exceptional lightness and a stress-free feel against the skin, even in basic garments.

Additionally, during the pop-up period, we will be using leftover fabric from the clothing production process—fabric that would otherwise be discarded—to wrap your purchases in "wrapping cloths."

Experience the superior quality that you'll immediately notice and the comfort that will make you want to come back again and again.

A dolman-sleeved, pullover polo and crewneck polo made from wool Balancer Circular® fabric.
Balancer Circular® is a rare knitting machine, of which there are only a few in Japan, producing a unique fabric that is jersey yet feels like a woven material. It maintains the elasticity characteristic of jersey while being resistant to deformation and wrinkles.
Made with Super120's wool yarn that minimizes pilling, this fabric boasts an elegant sheen, a smooth feel, and a dry touch.

A long-sleeved pullover and straight-leg easy pants made from high-wet rib material.
To fully bring out the natural texture of Supima cotton, the cotton fibers are allowed to rest properly before being spun into yarn, and then slowly knitted. This ribbed material is characterized by its elegant softness and knit-like quality. Furthermore, a special process (high-wet) is applied to the fabric before it is spun, resulting in minimal change in texture even after repeated washing, ensuring long-lasting comfort.

Regular silhouette crew neck and mock neck long-sleeve T-shirts.
GGG's signature 100% cotton, high-gauge smooth fabric features a special napping process in water, resulting in a soft and supple texture reminiscent of a baby's skin. Using a special sewing machine (Mlock®), the seam allowances are kept as narrow as possible, bringing out the best qualities of the material. The result is a garment that is not only aesthetically pleasing but also lightweight and comfortable to wear.