" ISETAN MEN'S net Weekly Topics 5 " summarizes the week's topics on Isetan Men's Net. The Isetan Men's Net editors have picked out the latest information surrounding the Shinjuku store, focusing on Isetan Shinjuku Store, Men's Building .

This week, we've gathered content you'll want to check out before you get ready for summer, including the annual watch festival "Watch Collectors Week 2026" held at Isetan Shinjuku Store, Men's Building the summer fragrance event "Perfume Summer Market" held at Isetan Shinjuku Store, Men's Building, a pop-up shop for the New York cut-and-sew brand Handbark, and a special feature on how to wear and choose men's accessories explained by Isetan Men's Net.

Experience a new way to enjoy watches, themed around "the coexistence of two extremes," presented by Isetan Shinjuku. | Watch Collectors Week 2026

Isetan Shinjuku will be hosting its annual watch event, "WATCH COLLECTOR'S WEEK 2026," from July 8th (Wed) to July 21st (Tue).
This year's theme is "Contrast and Coexistence." We will rediscover the diverse appeal of watches from the perspective of "contrast." We will explore the possibilities created by the craftsmanship of artisans around the world and the dedication to handcrafted work that is alive in Japanese craftsmanship. We will introduce the diverse appeal of watches by contrasting the values of these two extremes.

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[Special Feature] Choosing a fragrance to accompany your daily life: Discovering a scent that enhances your individuality - "Summer Perfume Market curated by ISETAN MEN'S"

The "Summer Perfume Fair curated by ISETAN MEN'S," a summer fragrance event themed "Discovering a perfume that represents you," will be held again this year from July 8th (Wed) to July 28th (Tue) at the Cosmetics Promotion area on the 1st floor Isetan Shinjuku Store, Men's Building .

During the event, we will be showcasing a wide range of fragrances, from classic brands perfect for your first fragrance purchase to creator brands for those who value individuality.
Discover a fragrance that enhances your individuality, and choose one that complements your outfit and mood of the day—we invite you to experience this new way of enjoying fragrances.

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Hamilton will be offering a limited pre-sale of watches inspired by their films, and commemorative models will be making a comeback! [Isetan Shinjuku Store]

From Wednesday, July 8th to Tuesday, July 21st, a pop-up shop featuring the American spirit of HAMILTON, a watch brand born in Lancaster, USA, will appear on the 1st floor Isetan Shinjuku Store, Men's Building , as part of the promotions.

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New York brand Handbark, which offers cut-and-sew garments made exclusively from hand-picked Pima cotton, is holding a promotion! [Isetan Shinjuku Store]

Handvaerk, a cut-and-sew brand established in New York in 2013, will be holding a pop-up Isetan Shinjuku Store, Men's Building B1F, in the underwear, socks, and nightwear section from Wednesday, July 8th to Tuesday, July 14th.

Handbark sources its own Pima cotton (Peruvian cotton) and handles all stages of production, from spinning and knitting to dyeing and sewing, in factories in Peru. The uniquely developed materials combine superior comfort and a high-quality feel, and the minimalist and refined patterns elevate authentic items into high-quality daily wear.

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[Explanation] How to wear and choose men's accessories to elevate your style with sophistication

Men's accessories (jewelry) are important items that can be the focal point of a simple outfit. What kind of accessories should you choose, and how should you pair them with your outfit to effectively elevate your look and make a good impression on women? This article features three different styles and introduces how to combine accessories with them, along with recommended accessories. We have picked out many items from popular jewelry brands at Isetan Shinjuku Store, Men's Building 1st floor, so be sure to incorporate them into your outfits.

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Production by STUDIO ALTA

*The articles introduced here have already been published, and the content of each article reflects the information available as of the publication date.