Paying homage to the "origin of precision" that has been at the core of the maison's beliefs since its founding in 1833, Jaeger-LeCoultre will be holding the "1931 POLO CLUB," featuring masterpieces from the "Reverso" series, from Wednesday, July 2nd to Tuesday, July 8th at The Stage on the 1st floor of the main building of Isetan Shinjuku.

Jaeger-LeCoultre
1931 POLO CLUB

In 1931, the Jaeger-LeCoultre Reverso was developed as a rectangular wristwatch for British officers to wear during polo matches. With its reversible case structure and iconic Art Deco design, it continues to be cherished as a symbol of craftsmanship and style, more than 90 years after its creation.

This pop-up store returns to the origins of the "Reverso," presenting a space themed around "1931 POLO CLUB." It brings together artistic and technically outstanding timepieces, including new models that attracted attention at Watches & Wonders Geneva 2025.

This is a special opportunity to experience the world of '1931 POLO CLUB,' where the brand's heritage and modern aesthetics intersect, engaging all your senses. This refined "art of the times" will arrive at Isetan Shinjuku this summer.

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The new "Reverso" with a Milanese bracelet has been the talk of the town since its announcement.

The Reverso Tribute Monoface Small Seconds is a modern interpretation of the traditional beauty of Jaeger-LeCoultre's iconic Reverso. It features an 18k pink gold reversible case and a gold-tone grained dial.
The small seconds subdial at 6 o'clock adds a classic touch. Despite its slim design with a case thickness of just 7.56mm, it is equipped with the in-house hand-wound Caliber 822 movement. This timepiece embodies Jaeger-LeCoultre's exquisite watchmaking techniques within its simple exterior.

The eye-catching Milanese bracelet features a dense yet supple structure, woven with over 16 meters of gold thread in a fabric-like manner called "pezza," giving it a smooth, flexible feel against the skin.
This exquisitely crafted manufacturing process requires such precise work that even a moment's interruption is unacceptable. Each link is precisely punched out to the correct dimensions and then individually hand-brazed. This traditional technique ensures that the links are seamlessly connected, guaranteeing high durability.

Thanks to its pinless design, the bracelet offers exceptional flexibility and comfort. This exquisite timepiece, a fusion of traditional craftsmanship and modern sophistication, is available for viewing in person.

A special exhibition of a timepiece, limited to 90 pieces worldwide, featuring beautiful enamel decoration by the Métiers-Lards™ workshop.

The "duo" structure, which imbues a single watch with two distinct looks, is a unique technical identity of the Reverso. The Reverso Tribute Nonantième Enamel features a deep gray sunray finish on the front of the reversible case, displaying a patented grand date at the 12 o'clock position and the same time on the other side with a distinctive display.

On the reverse side of the dial, a night sky is depicted in enamel decoration, handcrafted by artisans in Jaeger-LeCoultre's Métiers Rares™ workshop, achieving an ideal fusion of artistic beauty and practicality. The essence of the Maison's craftsmanship is condensed within the function of telling time.

It is equipped with the in-house hand-wound movement "Caliber 826". The sophisticated design, which allows for independent control of the two dials while keeping the case thickness to a mere 11.72mm, is a testament to the technical prowess of a true manufacture.

A duet of function and beauty, perfectly suited for those with a discerning sense of style. Here lies the true essence of the "reversal aesthetics" embodied by the Reverso.

"1931 POLO CLUB" is more than just a watch exhibition; it's a special space to experience the spirit of Jaeger-LeCoultre. The world of the "Reverso," where classicism and innovation, function and aesthetics all reside, transcends time and is now on display at the Isetan Shinjuku Main Store.

The new Polaris Chronograph with an ocean gray dial will be available exclusively at Isetan Shinjuku.

From the popular "Polaris" collection, known for its sporty elegance, comes the new "Polaris Chronograph," unveiled this summer. The dial, which has been handcrafted by artisans to create three different finishes, has been coated with 35 layers of lacquer to create a beautiful ocean gray gradient.
The Jaeger-LeCoultre Caliber 761 movement features a column-wheel chronograph mechanism with a vertical clutch and offers a 65-hour power reserve. The Polaris Chronograph boasts exceptional versatility, functioning as both a casual yet elegant everyday timepiece and a high-performance sports watch. It is available exclusively at Isetan Shinjuku.

Experience firsthand the rare models that can only be found in limited locations, as well as numerous timepieces that represent the culmination of traditional craftsmanship and cutting-edge technology. This moment, where you can connect with the essence of craftsmanship nurtured over a long history, will surely be a memorable and special experience.

For all who love the art of the times—
The timeless story of the Reverso begins at Isetan Shinjuku.

Text: ISETAN MEN'S net

＊All prices include tax.

＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

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