2025.06.25 update

The watch festival "Watch Collectors Week" 2025 will feature a collaborative event with "Chi. - About the Movement of the Earth -"! [Isetan Shinjuku Store]

Isetan Shinjuku will be hosting its annual watch festival, " WATCH COLLECTOR'S WEEK, " from July 2nd (Wed) to July 22nd (Tue). This year's theme is "Synchronization of Astronomy and Watches," and we will be showcasing Isetan-exclusive models and new releases. This festival offers a wide range of ways for visitors to enjoy the world of watches.
*Event details are subject to change.


Event Information
Watch Collectors Week
  • Event period: 7
  • Venue: Isetan Shinjuku Main Building 1F The Stage, Main Building 4F Jewelry, Main Building 5F Watches, Main Building 5F Center Park/The Stage #5, Isetan Shinjuku Store, Men's Building 8F Isetan Men's Residence/Vintage Watches
*The Center Park/The Stage #5 on the 5th floor of the main building will be open from July 2nd (Wed) to July 8th (Tue).

►Click here for a list of related articles about Watch Collectors Week

  1. Special collaboration event "From Chi. to Watch."
  2. "Watch Collectors Week" Event Information
    1. Jaeger-LeCoultre 1931 POLO CLUB
    2. Grand Seiko Tokyo Time
    3. Breguet Les Tiroirs du Temps ~The Drawers of Time~
    4. Piaget Play of Shapes
  3. Here are some watch events taking place during this period.
    1. G-Shock x Oceanus Fair
    2. Introducing the Erwin Sattler "Opus Secunda M 130"
  4. Packed with information on Watch Collectors Week! "Jewelry & Watch Catalog"
  5. Mitsukoshi Isetan's unique watch warranty service, "ISETAN MITSUKOSHI WATCH GUARANTEE"

Special collaboration event "From Chi. to Watch."

"From Chi. to Watch." is a promotion that explores the deep connection between watches and astronomy, guided by "Chi. -On the Motion of the Earth-," a book depicting the thoughts of people surrounding the establishment of the heliocentric theory. Watches have evolved alongside the development of astronomy. Behind this evolution are the efforts of countless seekers who pursued the truth. We introduce how watches are not merely tools for telling time, but entities that evoke the universe and history, along with timepieces equipped with astronomical mechanisms.

▶Click here for details on "From Chi. to Watch."

*Updated July 3rd (Thursday): Event dates have been added.

Event Information
Chi. From Watch. To
  • Event period: 7
  • Venue: Isetan Shinjuku Main Building 5th Floor Center Park/The Stage #5

"Watch Collectors Week" Event Information

In addition to "From Chi. to Watch.," we'll introduce some of the notable promotions taking place during "Watch Collectors Week" in conjunction with the event.

Jaeger-LeCoultre 1931 POLO CLUB


In 2025, Jaeger-LeCoultre pays homage to the Polo Club, the origin of the Reverso, with the theme "1931 POLO CLUB." We present the latest creations that reinterpret the history of the Reverso and its Art Deco aesthetics, blending tradition and innovation.

▶Click here for Jaeger-LeCoultre 1931 POLO CLUB event information

Event Information
Jaeger-LeCoultre 1931 POLO CLUB
  • Event period: July 2nd (Wed) - July 8th (Tue), 2025
  • Venue: Isetan Shinjuku Main Building 1, The Stage

Grand Seiko Tokyo Time

In this promotion, Grand Seiko expresses the flow of time in Tokyo as captured by photographer Gregory Harris. The 2025 Isetan Shinjuku store limited edition model features an original design reminiscent of the sunset over Shinjuku. Please come and experience a space where tradition and cutting-edge technology intersect, and where different "times" breathe in each city.

▶Click here for Grand Seiko TOKYO TIME event information.

Event Information
Grand Seiko Tokyo Time
  • Event period: July 9th (Wed) - July 15th (Tue), 2025
  • Venue: Isetan Shinjuku Main Building 1, The Stage

Breguet Les Tiroirs du Temps ~The Drawers of Time~

Founded in 1775 by Abraham-Louis Breguet, Breguet has etched its name into the history of watchmaking with its creations that combine precision and aesthetics, and this year marks its 250th anniversary. We will be holding an event that shines a spotlight on its rich legacy and celebrates the excellence it has cultivated over its long history.

▶Breguet Les Tiroirs du Temps ~The Drawers of Time~ Event Information Here

*Scheduled to be released around 10:00 AM on Wednesday, July 9th.

Event Information
Breguet Les Tiroirs du Temps ~The Drawers of Time~
  • Event period: July 16th (Wed) - July 22nd (Tue), 2025
  • Venue: Isetan Shinjuku Main Building 1, The Stage

Piaget Play of Shapes

Luxury watch and jewelry maison Piaget is holding a promotion for its new watch, "Sixtie." Also unveiled in "Watches & Wonders," the "Sixtie" features a distinctive trapezoidal shape, a modern reinterpretation of the bold and glamorous style of the late 1960s. This promotion offers a glimpse into a new era of Piaget, reviving past traditions for the present day.

Click here for Piaget Play of Shapes event information.

Event Information
Piaget Play of Shapes
  • Event period: July 2nd (Wed) - July 22nd (Tue), 2025
  • Venue: Isetan Shinjuku Main Building, 4th Floor, Jewelry/Promotion

Here are some watch events taking place during this period.

Here are some watch-related events that will be held concurrently with "Watch Collectors Week".

G-Shock x Oceanus Fair


■Event Period: June 25th (Wed) - July 15th (Tue)
■ Venue: Isetan Shinjuku Main Building 5th Floor Watches/G-Shock, Oceanus
► View article

Introducing the Erwin Sattler "Opus Secunda M 130"


■Event Period: July 2nd (Wed) - July 8th (Tue)
■Venue: Isetan Shinjuku Main Building 5th Floor Center Park/The Stage #5
► View article

Packed with information on Watch Collectors Week! "Jewelry & Watch Catalog"

The "Jewelry & Watch Catalog 2025" showcases products selected by Isetan Shinjuku's jewelry and watch buyers, each with their own unique perspective. It is also available as a digital catalog.
►Click here for the "Jewelry & Watch Catalog 2025"

Mitsukoshi Isetan's unique watch warranty service, "ISETAN MITSUKOSHI WATCH GUARANTEE"

Isetan Mitsukoshi's unique watch warranty service, "ISETAN MITSUKOSHI WATCH GUARANTEE," is a service designed to help you enjoy your cherished watch purchased at Isetan Shinjuku store for many years to come.
By subscribing to this service, watches purchased at Mitsukoshi Isetan are covered for up to 100,000 yen in repair costs for damage within 5 years, with no deductible, and routine maintenance costs such as overhauls and battery replacements are reduced by 20% (*).
The warranty service can only be purchased at the time of watch purchase. The fee is 5% of the watch price (excluding tax), and for items exceeding 2 million yen (excluding tax), the fee is a flat 100,000 yen.
Please check " this page " for details about the service, important notes, warranty terms, etc.

*For information on cases not covered by the warranty, such as damage caused by disasters, total loss that cannot be repaired, and malfunctions that are covered under the manufacturer's warranty, please check the link below.
►Learn more here

►Click here for articles about watches

Event Information
Watch Collectors Week
  • Event period: 7
  • Venue: Isetan Shinjuku Main Building 1F The Stage, Main Building 4F Jewelry, Main Building 5F Watches, Main Building 5F Center Park/The Stage #5, Isetan Shinjuku Store, Men's Building 8F Isetan Men's Residence/Vintage Watches
*The Center Park/The Stage #5 on the 5th floor of the main building will be open from July 2nd (Wed) to July 8th (Tue).
Text: ISETAN MEN'S net

*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Main Building, 5th Floor, Watch Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.