ISETAN WATCHES
2024.06.26 update

Grand Seiko's "Isetan Shinjuku Store 2024 Limited Edition Model" is here! A pop-up store showcasing the current state of Tokyo will also be held.

07.03 Wed -07.09 Tue
Isetan Shinjuku Main Building 1st Floor, The Stage
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GRAND SEIKO, Japan's leading luxury watch brand, will be holding a pop-up event, "TOKYO TIME Grand Seiko," at The Stage on the 1st floor of the Isetan Shinjuku Main Building from July 3rd (Wednesday) to July 9th (Tuesday). The event will feature exclusively at Isetan Shinjuku Store model, which attracts much attention every year, as well as the "Evolution 9 Collection," which fuses the essence of Grand Seiko with Japanese aesthetics at a high level.

This pop-up store also showcases the current state of Tokyo as captured by world-renowned photographer Josh Olins, who resonates with Grand Seiko's aesthetic. Experience a fashionable world that encapsulates the diverse trends of Tokyo in each neighborhood.

►Click here for related articles about Watch Collectors Week

ISETAN SHINJUKU LIMITED 2024

"Elegance Collection SBGY037 Isetan Shinjuku Store 2024 Limited Edition Model"
1,210,000 yen
Stainless steel case: 38.5mm diameter / approximately 72-hour power reserve / 3 ATM water resistance / manual-winding Spring Drive / Limited edition of 30 pieces *Scheduled for release in early November 2024

This pop-up store will be accepting pre-orders for the Grand Seiko "Elegance Collection SBGY037 Isetan Shinjuku Store 2024 Limited Edition," which is scheduled to be released in November 2024.
This original model incorporates the texture and colors of the exterior wall of Isetan Shinjuku into its dial. While it features a classic design with a hand-wound Spring Drive movement, it boasts a modern color scheme based on a monochrome palette.

Heritage Collection

"Heritage Collection SBGA443"
902,000 yen
Ti case: 40mm diameter / approximately 72-hour power reserve / 10 ATM water resistance / automatic Spring Drive movement

The dial features a design that seems to capture the scene of "hanaikada" (flower rafts), where cherry blossom petals scattered by the wind cover the surface of a river after the vernal equinox, one of the 24 solar terms.
The uniquely Japanese aesthetic of appreciating cherry blossoms even after they have fallen is expressed through a rock-like pattern and grayish-pink color, adding a touch of elegance to the moment you glance at your watch.

Evolution9 Collection

"Evolution 9 Collection SLGH005"
1,210,000 yen
Stainless steel case: 40mm diameter / approximately 80-hour power reserve / 10 ATM water resistance / automatic winding

The Grand Seiko Studio Shizukuishi in Shizukuishi Town, Iwate Prefecture, is where Grand Seiko's mechanical watches are made. Near the studio is one of Japan's most beautiful birch forests. The strength of the birch trees, which resonates with the pulse of the mechanical movement, is expressed in the meticulously crafted stamped dial.

►View Grand Seiko products at ISETAN MITSUKOSHI LUXURY

Photographer
Josh Olins
Born in London, England, Josh Olympus is a photographer based in New York, primarily working on fashion advertisements and magazines. His powerful yet elegant style has led to numerous offers from prestigious magazines such as Vogue, as well as clients including Louis Vuitton, Balenciaga, Calvin Klein, and Jil Sander. In 2015, his Japan Issue of a holiday magazine, featuring a fashion editorial entirely composed of Olympus's photographs of Japan, garnered significant attention.

Event Information
Grand Seiko Tokyo Time
  • Event period: July 3rd (Wed) - July 9th (Tue)
  • Venue: Isetan Shinjuku Main Building 1st Floor, The Stage
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Event Information
Watch Collectors Week
  • Event period: July 3rd (Wed) - July 16th (Tue)
  • Venue: Isetan Shinjuku Main Building 1F The Stage, Main Building 4F Jewelry, Main Building 5F Watches, Isetan Shinjuku Store, Men's Building 8F Isetan Men's Residence
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►Learn more here

Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Main Building, 5th Floor, Watches/Grand Seiko, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
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