From August 16th (Wed) to August 29th (Tue), a pop-up store featuring DIESEL 's 2023 Autumn/Winter capsule collection will be open for a limited time at Isetan Shinjuku Store, Men's Building, 1st Floor, The Stage .

The highlight of this pop-up store is the return of a Japan-exclusive collection for Fall/Winter, following the highly successful pop-up store-exclusive collection for Spring/Summer 2023. Its greatest feature is the finish, reminiscent of the "Diesel Denim Gallery," a rare archive collection of denim pieces that are like works of art, utilizing high-level craftsmanship. This Italian-made collection reflects the brand's long-cultivated craftsmanship and denim knowledge in a contemporary aesthetic.
In addition to the limited collection, this pop-up store will also feature photographs taken by photographer Shun Komiyama.

Regarding in-store sales on August 16th (Wednesday)

The highlight product lineup of the pop-up store

Focusing on traditional processing and craftsmanship, the brand expresses various vintage wash and coating techniques in modern shapes and silhouettes. Each denim item, finished with exceptional processing techniques such as washing, destroying, and dirty finishing, has a subtly different look, resulting in a finish that resembles a work of art. The lineup includes trench coats, denim shirts, biker jackets, and indigo-colored long-sleeved T-shirts that recreate the look of vintage denim, as well as monster cargo pants and flared denim pants.

Here are some of the products we offer.

Isetan Men's exclusive item

Pop-up store exclusive items

Additionally, during the event, customers who purchase DIESEL products totaling 330,000 yen or more at the pop-up store will receive a bottle of "Diesel Wine" as a gift.

Don't miss this limited collection, designed specifically for Japan and inspired by the visual denim found in DIESEL 's precious archives.

Customers wishing to make a purchase should come to the staircase next to Aesop on the 1st floor Isetan Shinjuku Store, Men's Building .
A lottery to determine the order of entry will be held starting at 10:10 AM. (If you are late for the lottery, you will not be able to participate, regardless of the reason.)
To alleviate congestion, priority will be given to those who already possess an MI Card or who have completed an online application for an MI Card when starting the lottery and entry process.

Click here to apply for an MI Card online.

*Please note that applications submitted through any URL other than the one provided above will not be eligible.
*If you present your MI Card or the MI Card online application completion email screen at the time of the lottery, you will be able to participate in the priority lottery. If you do not have an MI Card, please complete your online application before the lottery start time.
*Please note that those who do not have an MI Card or who have not completed their online application by the start time of the lottery will not be able to participate in the priority lottery for any reason.
*If you do not have an MI Card, or if you have not completed your online application by the start time of the lottery, the lottery will be held after the priority lottery has finished.
*Please note that the number of winning slots may be filled depending on the number of MI Card holders and those who have completed online applications. In that case, the lottery will be terminated.
*If you are late for the lottery, you will be asked to line up at the back of the line of people who have already participated in the lottery.

[Requests to our customers]
・Only payments made in the name of the customer entering the venue will be accepted. Please bring a photo ID with you on the day of the event.
・If there are many interested buyers, even if you win the lottery, you may not be able to purchase the item.
Please note that even if you win the lottery, it may take some time before we can contact you.
Depending on the queue situation, we may impose purchase limits.
*Please note that there may be changes on the day of the event.

►View DIESEL products at Mitsukoshi Isetan Online Store

*Some items will be available for purchase via the link above from around noon on August 17th (Thursday).

Text: ISETAN MEN'S net

＊All prices include tax.
*Drinking alcohol is prohibited by law for those under 20 years of age.
*Please refrain from drinking alcohol or participating in tastings if you are driving a vehicle (including motorcycles and bicycles) or are underage.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
* Click here for Mitsukoshi Isetan remote shopping

inquiry

Isetan Shinjuku Store, Men's Building 6th Floor, Men's Contemporary

Phone 03-3352-1111 Main representative

For inquiries via email, please click here.