Ultraviolet (UV) rays are present throughout the year, but they intensify from early spring and peak in July and August. For men, it's too late to start UV protection in the summer; it's important to start during this time when UV rays are strongest.
Sunscreen is essential not only for outdoor activities like sports, golf, and going to the beach, but also for commuting, going out, and everyday life. Ultraviolet rays can cause skin dryness and changes in appearance, potentially affecting your appearance and skin condition in the future, so choose a sunscreen that suits you.

This feature introduces 10 UV care items recommended for those who want thorough sun protection and also want tinted skin correction, as well as 3 moisturizing items to soothe and soothe dry skin after sun exposure.

What are the basics of choosing sunscreen: "UV rays," "SPF," and "PA"?

Why is it important to take precautions against UV rays in the first place?

Ultraviolet (UV) rays are often only known as the cause of sunburn, but they can actually lead to skin dryness and various other skin problems. Furthermore, skin problems caused by UV exposure during the summer can appear later on. Proper UV protection is essential for maintaining healthy skin!

What are the two wavelengths of ultraviolet light, "UVA (ultraviolet A)" and "UVB (ultraviolet B)"?

• Long wavelength "UVA (ultraviolet A rays)"
This type of ultraviolet radiation accounts for about 90% of the ultraviolet rays that reach the Earth's surface and is also called "everyday ultraviolet radiation." It penetrates through the windows of houses and cars and reaches the skin.

• Short wavelength "UVB (ultraviolet B rays)"
It's also called "leisure UV radiation" because it's the main cause of sunburn outdoors.

When choosing sunscreen, check the "SPF" and "PA" values!

Two key indicators to consider when choosing sunscreen are "SPF (Sun Protection Factor)" and " PA (Protection Grade of UVA) ".

• "SPF": A numerical value that primarily indicates the amount of time that protection from "UVB (ultraviolet B rays)" is provided.
The higher the number, the greater the protection; an SPF of 1 is roughly equivalent to 20 minutes of protection. For daily life and office work, we recommend SPF 20-30, while for outdoor activities such as fieldwork, outdoor adventures, or going to the beach, we recommend choosing SPF 50.

• "PA": A guideline that primarily indicates the effectiveness in protecting against "UVA (ultraviolet A rays)".
The highest rating is "PA++++". The more plus signs there are, the better the protection against UVA rays.

Men's sunscreens come in a variety of types, including lotion, milk, and powder, so choose one that suits your needs and the season.

10 UV protection and sunscreen items to choose from to suit your style

We offer a wide variety of products, from those for the face and body to tinted and waterproof options. Please refer to the texture images to get an idea of how they feel to use, and check out the items that suit your purpose and personal style.

① Take proper precautions against UV rays and sunburn.

AHRES is a brand that proposes a "lifestyle & beauty" concept based on "Function with Entertainment." This UV serum pursues high protection and comfort. The refreshing emulsion film protects the skin from dryness damage caused by external environmental factors such as UV rays, leaving it moisturized and radiant for a long time.


athletia a skincare and lifestyle brand that embraces the concept of "beauty can be cultivated." Its gel-like texture makes it easy to apply, and it's resistant to water and friction, making it ideal for active lifestyles.


VALMONT is a luxury cosmetics brand used in spas at high-end hotels around the world and favored by numerous celebrities. This multi-functional sunscreen protects skin from UV rays while also addressing age-related skin concerns such as dryness. It's also recommended for those who want to combine sun protection with anti-aging care (*).
Focusing on the unique needs and lifestyles of men, LAB SERIES constantly strives to be at the forefront, developing products with the brand's advanced technology. This sunscreen can be used as a lotion at the end of your skincare routine. Its non-greasy and non-whitening formula is a welcome feature for men.

• A sunscreen gel for face and body, designed to address the oiliness and stickiness of men's skin.

Natural cellulose and almond oil (moisturizing ingredients) hydrate the skin, while the light and clean scent of frankincense pleasantly spreads. It doesn't require a special cleanser and can be easily washed off with soap, making it easy to incorporate into your daily skincare routine.

② I want to protect against UV rays and sunburn, plus correct my skin tone with tinted lenses.

THREE 's BASE MAKEUP concept is "To enhance your natural skin and fill it with your own unique radiance." Their UV tinted cream provides UV protection, tone-up, and color correction with an ultra-thin veil that melts seamlessly into the skin.



SHISEIDO MEN is a skincare brand for modern men that researches the unique skin concerns of men, addresses skin problems, protects against dryness caused by UV rays, and brings out a sharp, refined look. This tinted daytime cream evenly covers dark circles, blemishes, pores, redness, acne scars, and stubble. It provides a natural finish while enhancing your appearance, keeping skin moisturized throughout the day.

RETOUCH is a brand launched in 2021 by Eito Miyanaga with the theme of "updating grooming for adult men." It is a BB cream that naturally covers "dark circles under the eyes," "stubble," and "skin concerns such as pores and acne." It can also be easily removed with facial cleanser, which is a great advantage.

③ Easy sun protection methods that don't get your hands dirty, such as sticks and sprays.

SHISEIDO MEN offers a stick-type protector that can be applied directly to the skin without getting your hands dirty. It is resistant to sweat and sebum, has a high waterproof effect, and is recommended for leisure activities.


This spray-type sunscreen provides UV protection for your face, hair, and body all in one. Its non-greasy, smooth texture leaves minimal white residue and is waterproof, making it resistant to moisture and sweat. The spray type makes it easy to apply to large areas like arms, legs, chest, and back, making it very convenient.

④ I want to moisturize as aftercare for sunburn.

View sunscreen-related products at the Mitsukoshi Isetan Cosmetics Online Store, ISETAN BEAUTY online.

Skincare (cleanser/toner/lotion, etc.)

Body care (body soap/hand cream, etc.)

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