From APC , a brand that proposes a modern French style, comes the "RESCUE" denim, which was once a sensation, making a comeback after approximately 10 years. This model, exclusively at Isetan Shinjuku Store , will be on sale from March 23rd (Wednesday) at the Isetan Shinjuku Store, Men's Building 6th floor, Men's Contemporary. In addition, the store will also be receiving a steady stream of must-have items for Spring/Summer 2022, and will be offering styling suggestions to complement the denim.

What makes APC 's denim so popular?

APC denim has garnered support from many fans since the brand's inception. The men's denim comes in five variations: "NEW STANDARD," "STANDARD," "PETIT STANDARD," "PETIT NEW STANDARD," and "NEW TAILLE HAUTE," allowing you to choose your ideal silhouette.

In addition to its minimalist and stylish design that looks great from any angle, the use of original denim fabric from Kaihara Denim, a Japanese denim company known for its high quality, is a major attraction, as it allows you to enjoy the artistic aging process, such as the fading and damage that appears with each wear, giving it a vintage feel.

A popular model that was sadly discontinued is finally making a comeback!

The "RESCUE" model, released for the first time in approximately 10 years, is a straight-leg jeans based on the brand's classic "NEW STANDARD" model, with a straight cut all the way to the hem to create a larger leg style. The back pockets are positioned slightly lower so that it creates a baggy style even when worn at a normal waist position.

Of course, the material used is cotton denim by Kaihara Denim (*). We offer two colors: indigo rigid denim that allows you to enjoy a natural fading as you wear it, and washed denim with black threads in both the warp and weft. The indigo denim has selvedge with red selvedge, while the off-black denim does not, faithfully reproducing past models.

Enjoy spring styling! New arrivals are coming in one after another.

APC 's Spring/Summer 2022 collection presents a classic wardrobe incorporating streetwear and workwear elements, conveying feelings of joy and compassion through soft colors and floral prints. It features a casual and relaxed vacation style inspired by the young people of Berlin in the 90s who grew up learning and playing with their friends.

Inspired by BMX t-shirts, the new t-shirt features a print of Jean Touitou skateboarding in San Francisco in the 1970s. The image of Jean, which was also used on the cover of APC 's 1997 album "The Unreleasable Tapes" (*), is printed horizontally in reverse.

Additionally, a new zip-up hoodie has been added to the brand's classic collection. The black version features a tone-on-tone flock print logo on the chest, while the heather gray version has a navy logo.

▶View APC products at Mitsukoshi Isetan Online Store