From June 2nd (Wed) to June 15th (Tue), ARTPHERE, a brand born in Toyooka, a city renowned for its bags, will be holding a promotion at Isetan Shinjuku Store, Men's Building , B1F Bags section. Focusing on the new Spring/Summer 2021 collection, the event will showcase bags with an "artistic feel" created through the fusion of traditional techniques and cutting-edge technology.

Artphere is a brand that was born in 2006 in Toyooka, Hyogo Prefecture, a city known for its bag manufacturing. Based on the concept of "creating a tangible form of frame functionality," it incorporates the "frame" used in classic bags into modern craftsmanship.

The fusion of craftsmanship honed through extensive experience and modern technology results in a presence and functional beauty that resonates with the human heart. It's a one-of-a-kind design, reminiscent of a work of art.

Open with one hand! Introducing the 4-way shoulder bag.

For this promotion, we'd like to recommend the popular "Tondo series," which retains the functionality of an aluminum frame while achieving a style that fits seamlessly into everyday life. The new "Tondo Quattro Shoulder" lives up to its name, which means "four" in Italian, as it can be used in four different ways: as a shoulder bag, body bag, waist bag, and clutch bag, depending on the occasion.

The lid structure allows for easy one-handed opening and closing, and the wide opening makes it easy to see and access the contents of the bag. Furthermore, it comes with a dedicated lock for added security, and the bag has an integrated wallet function for storing banknotes, coins, and cards, making it extremely convenient to use.

The evolved "New Dulles Touch" is tough and light!

During the exhibition, Artphere's flagship product, "New Dulles Touch," will also be available in a tougher and lighter third-generation version, "New Dulles Touch Tough." The main material used is Toughguard® Light Deluxe II from Teijin Cordley, a material designed to withstand everyday bad weather, so it's easy to clean—just wipe it down if it gets wet in the rain (*). It's lightweight and easy to maintain, yet boasts toughness that can withstand hard work.

Its appearance is nostalgic, yet it is highly functional. It can truly be called the new standard that the times demand.