To celebrate the 75th anniversary of the "William," an iconic model that symbolizes JOHN LOBB 's masterful craftsmanship and innovative, sophisticated style, a commemorative model will be released. It will be available from Wednesday, July 22nd at Isetan Shinjuku Store, Men's Building B1F, Men's Shoes.

Named after the second-generation owner, William Hunter Lobb, the "William" was created in 1945 as a bespoke shoe at the request of the Duke of Windsor. Inspired by pilot's boots, the double-buckle shoe has been one of the brand's most popular models since it was released as a ready-to-wear shoe in 1982. To commemorate the 75th anniversary of this iconic model, three limited edition models will be released.

This promotion will feature the first release, "William New Standard," which had its launch at Isetan Shinjuku Store, Men's Building postponed, as well as the second release, a new "William," which will be released on Wednesday, July 22nd.

The first release features the "0015" last, characterized by its fashionable, rounded toe, and boasts a powerful yet sophisticated design with contrasting matte and shiny textures. The 2.5 sole, which has thickness while minimizing stiffness by sandwiching EVA material between the regular double leather sole, has a slightly wider welt for an exquisite balance.

For the second release, the standard "9795" last is fitted with a rubber sole, resulting in a shoe that is both voluminous and lightweight. Its casual look, distinct from previous double-leather soles, makes it suitable for a variety of occasions.

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