Since 1975, Maurice Lacroix has been manufacturing original mechanical watches, offering models with excellent design and high technical skill, providing great value for money. Upholding tradition and innovation, they offer a wide range of products, from relatively affordable models to their manufacture collection using in-house movements.

At the Maurice Lacroix Freshers Fair, held from Wednesday, March 20th on the 4th floor of the main building (Jewelry & Watches), customers who purchase the highly acclaimed "Aikon Automatic," which debuted in 2016, will receive a free genuine strap. Don't miss this opportunity to enjoy changing the strap yourself to suit various occasions.


The "Icon" series, which debuted in 2016, is based on the "Calypso," which was released in the 1990s and gained great popularity in Europe. It is a series that modernizes the distinctive design of the Calypso, such as the integrated waterproof case and the six arms on the bezel.
Initially, only quartz models were available, but in 2018, mechanical automatic models were introduced and have now become one of the main lineups.

Icon Automatic: ¥210,600

Stainless steel case: 42mm diameter, 20 ATM water resistance, automatic movement

The "Icon" series boasts high water resistance of 20 atmospheres while maintaining a luxurious feel. The bracelet features a unique five-link design, providing a comfortable thickness and weight. Furthermore, the satin-finished ends of the bracelet are beveled, giving it a remarkably high-quality feel for its price.

A notable feature is that both the bracelet and leather strap models allow for one-touch strap replacement. The ability to easily change the strap yourself is a welcome feature.

Icon Automatic Chronograph: ¥318,600

Stainless steel case: 44mm diameter, chronograph, 20 ATM water resistance, automatic movement

While the three-hand model has a comfortable size with a diameter of 42mm, there are also more complex and substantial chronograph models available.
This chronograph model, featuring waterproof screw-down push buttons, has a 44mm diameter and a finish that gives it the feel of a luxury sports watch.

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Maurice Lacroix Freshers Fair
□March 20th (Wednesday) - April 23rd (Tuesday)
□Main Building 4th Floor = Jewelry & Watches / Maurice Lacroix

Customers who purchase a Maurice Lacroix "Aikon Automatic" during the event will receive a genuine strap (calfskin strap + stainless steel buckle) as a gift.
*Please ask a staff member for more details.

Text: ISETAN MEN'S net

＊All prices include tax.

For inquiries, please contact us on the 4th floor of the main building: Jewelry & Watches / Maurice Lacroix
03-3352-1111 (main representative)
For inquiries via email, please click here.