As 2018 draws to a close, Isetan Men's Net has once again delivered a variety of features and news related to fashion. This time, we look back on 2018 based on three keywords that symbolize the year, as told by the buyers of the always-popular floors: men's shoes, business clothing, and authentic wear. For the second installment, we spoke with Shibata, the buyer in charge of authentic wear on the 7th floor Isetan Shinjuku Store, Men's Building . What keywords will he pick...? Stay tuned!

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Authentic Wear Buyer Shibata

The authentic wear section on the 7th floor Isetan Shinjuku Store, Men's Building which reopened in September of this year after a refresh, is gaining support from people of all ages. Buyer Shibata analyzes the reasons for the remodel's success, saying, "On the 7th floor, we have been working to select products with our customers in mind, with the themes of timelessness and agelessness. With the refresh reopening, we have been able to showcase our ability to overcome the barriers between traditional/conservative and modern vintage/aggressive styles, and we are seeing an increase in customers of all generations."

The three keywords we'll highlight this time will be even more powerful in 2019, showcasing the excitement and freshness of "customizing masterpieces through the power of designers."

＼Here are the top 3 keywords representing authentic wear in 2018!／