Try washing your favorite sweaters, jeans, and shirts yourself!

The Laundry Brothers, who developed the popular natural laundry detergent Libre Yokohama , available at the gift corner of Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence , will guide you on the correct way to do laundry!
Developed by a company that specializes in cleaning stage costumes and live performance outfits, this laundry detergent features the perfect balance of plant-derived cleaning ingredients and amino acids to effectively remove dirt while achieving a softness and texture that eliminates the need for fabric softener. They claim it enables "anti-aging for clothing."

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▶Read the interview article here
From Yokohama, the birthplace of dry cleaning, the "Laundry Brothers" deliver globally acclaimed organic detergents.

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Yasuyuki Mogi (left) and Takashi (right) of LIVRER YOKOHAMA
I visited a dry cleaning factory and learned the correct way to wash clothes.

The meaning behind the Laundry Brothers' advocacy of "anti-aging for clothes"

The Mogi brothers, the "Laundry Brothers" who developed the "Libre Yokohama Laundry Detergent," a laundry detergent perfected after years of research, surprised the buyer who actually used it, saying, "I was amazed that there was absolutely no odor when I dried my clothes indoors!" Their concept is "anti-aging for clothes." When asked what that means...

"While most commercially available laundry detergents prioritize 'stain removal,' we handle a lot of stage costume cleaning, so we have to consider maintaining the texture as well as stain removal. To achieve this, we needed a laundry detergent that wouldn't damage the texture of the garments, wouldn't cause color fading or shrinkage, and the correct washing method," he says.
He further explains, "To slow down the aging process of clothing fabrics, the key is to use a detergent suited to the material and to wash it correctly according to the material . If you do both, your precious clothes will definitely last longer, which is why we call it 'anti-aging for clothes'."

Libre Yokohama Laundry Detergent is a laundry detergent that blends amino acid-based and glycerin ingredients to soften and moisturize clothes, eliminating the need for fabric softener. Furthermore, its plant-derived (coconut) cleaning ingredients help prevent odors even when drying clothes indoors.

This time, we'll introduce a laundry method based on hand washing, but when asked about "points to be careful of when doing laundry at home," the advice was, "Many washing machines in Japan are originally set to a water-saving mode, and sometimes the amount of water is insufficient, making it difficult to remove dirt. Just as dry cleaners use plenty of water to wash clothes, if you set your home washing machine to the maximum water level, the difference in how well the dirt comes off is enormous."
Let's get started! Check out the items that interest you from the three laundry methods below and become a laundry expert!

— Three washing methods for different materials —

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