Walking through the "Autumn Men's Store" with designer Yuhi Ozaki #3 | A place where you can shop with confidence, from men's staples to cutting-edge items.(1/3)

Yuhi Ozaki, the designer behind the fashion brand SUN/kakke, guides us through this autumn's " Isetan Shinjuku Store, Men's Building Walk." Starting from the remodeled 7th floor, we visit the 5th floor with its business items, the 4th floor with its world-class goods, the 2nd floor where up-and-coming creators compete, and then the 1st floor where we want to see "shirts, ties, and fashion accessories." Finally, we head to the basement 1st floor for men's shoes, saying "the finishing touch to a mixed outfit is definitely the footwear." There, we encounter shoes made by a promising up-and-coming bespoke shoemaker! *Click here for the details of the previous walk


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Yuhi Ozaki
Born in Aichi Prefecture in 1980. After working as a buyer for a major select shop from 2001, he launched Fil Melange in 2007. In 2011, he became independent and worked as a freelance designer, handling design and direction for various brands, before starting his own brand SUN/kakke/サンカッケー in 2012. His genre-bending style has gained him a core group of fans. http://sunkakke.jp/

The reassurance of knowing that "the item I want to buy is definitely in stock."


On the first floor, in the dress shirt and tie section , you'll find a plethora of world-renowned luxury items that men aspire to own, such as dress shirts by LUIGI BORRELLI , gloves by Dents , and hats by Borsalino . Just looking at them is exhilarating.
Lately, it seems like more and more stores have stopped stocking these kinds of items that you'd normally expect to find...

▶See Ozaki's mixed outfit using Dents Begrove

Also, when I look at accessories that have a strong seasonal feel, I really get a sense of the changing seasons and the latest trends through the colors and materials. In autumn, I like to add a touch of yellow to my outfits, and just having Dents peccary gloves in my pocket makes me feel the season. Yellow looks great with both black and brown tones.


I also like the sock section on the first basement floor, and I often come here to buy socks. Every time I come to buy socks, I'm so glad that Isetan Shinjuku Store, Men's Building actually stocks "long socks." Today I'm wearing a strange combination of Western boots and socks (lol), but I wear socks often.

When you visit Isetan Shinjuku Store, Men's Building , you'll find that they have everything a man needs on a regular basis, and the quality is reliable. "Basic items" are very important for young people too, and I think it's a great opportunity for Isetan Shinjuku Store, Men's Building to cultivate its customer base. I think hose are a symbolic example of that.

Next, I immediately booked a trunk show for bespoke shoes that I fell in love with at first sight!