Yosuke Ota, Sales Manager of Authentic Casual Isetan Shinjuku Store, Men's Building 7th Floor, has chosen "ONE OF A KIND" items that embody the roots of his personal style and his own unique customizations. "The tab-collar shirt I'm wearing today is actually something I revived from being a wardrobe clutter," he says.

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Buying a man's best clothes = the "Men's New Building" era.

My grandfather, who specialized in Akita-style painting and worked as an art researcher and curator, my father, and I were all born and raised in Akita. I inherited the clothes that my grandfather bought for my father, which he wore in his twenties.

These coat and jacket are an Onward trench coat and tweed jacket that my father bought at the "Men's Department Store" in the 1970s when he was in college. I knew they were stored in the closet, and with my father's permission, I wore them when I was in high school. My grandfather loved clothes, and my father wore clothes he bought at Isetan...

One of the reasons I joined Isetan was because of that, and the fact that I'm now the manager of the shopping area where my grandfather and father used to shop is a truly "one of a kind" story.


This LOUIS VUITTON clutch was probably bought by my grandfather in Paris in the 1960s. He said he bought it after it was recommended to him as a brand that made sturdy trunks. My grandfather was the kind of person who would fly from Paris to Bordeaux in a Cessna and drink decanted red wine, and the scarves he wore had a somewhat aristocratic fringe, so I think he was a very stylish person. BURBERRY tie was worn by my father in the 80s or 90s, and I think the faded color and British-style small pattern are very fashionable this year, so I'm going to wear it.

By customizing NEXT, you can express your individuality more than by simply buying something new.