My Status—What to Choose Now? | A shift in values from choosing based on specifications to choosing based on people. Featuring items whose appeal lies in the words and stories of the people involved.(1/7)

In this era where daily shopping is becoming easier and easier, it's nice that things are becoming more convenient, but it's also boring because everything looks the same. Many people probably feel that they want something that reflects their own personality and that they can enjoy the process of choosing. Isetan believes that the desire to carefully select things you like or things that will please your loved ones, without being swayed by popularity or endorsements from others, is what constitutes "My Status."


If the tribe is happy, if I am happy, and if this honey becomes widespread, we can protect the forest.

►Yoichi Ogata's Aged Wildflower Honey


Honey might be a new gateway to understanding coffee.

►Coffee with honey by Kentaro Maruyama


My mind is completely saturated with olives.

►Cedric Casanova's Olive Oil


I want to be even more selective when choosing my everyday wine.

►Mark Pardo MW's Daily Wine


Red wine pairs well with Japanese dashi (broth).

►Maria Larrea's wines that pair well with Japanese cuisine


A cheese aging specialist who skillfully blends Japanese ingredients.

►Cheese that pairs well with Madame Hisada's premium sake