#IsetangleMens - Know what's in season, and savor what's in season. | FEATURE | 伊勢丹新宿店メンズ館公式メディア

2018.06.09 update

POWER OF THE SUMMER──The Feast of Pairing: Sake x Appetizers

"Pairing" is the art of combining different elements to bring out the best in each other's aromas and flavors. From unexpected pairings to classic combinations, we introduce two pairings that the staff of Isetan's food floor confidently recommend. Make yo
2018.06.09 update

POWER OF THE SUMMER – The Feast of Pairing: Beer x Bread

"Pairing" is the art of combining different elements to bring out the best in each other's aromas and flavors. From unexpected pairings to classic combinations, we introduce three pairings that the staff of Isetan's food floor confidently recommend. Make
2018.06.09 update

POWER OF THE SUMMER──A man's delicious reward

Having a drink or sweets after a hard day's work somehow gives us the strength to keep going tomorrow. Rewards are a mysterious source of energy. This month, in honor of Father's Day on June 17th (Sunday), we feature "Delicious Rewards for Men." First, re
2018.05.12 update

Dads and Kids Cooking #03 - "Authentic Adult Curry Made with a Spice Kit" For Mother's Day, make a special dish where Mom is the star.

Just sauté the ingredients and simmer with the special spice blend! Mom always makes curry that even the kids can eat. That's why it's fun to treat her to an adult curry on Mother's Day, where she's the star. When you think of authentic curry, you might i
2018.05.09 update

Dads and Kids Cooking #02──"Enchanting Fruit Chirashi" A new face in the sushi world that will stimulate mom's girlish heart.

The secret to its deliciousness lies in "drinking vinegar" and "nuts"! Isetan wants to create a new "family celebration meal." That's how this photogenic fruit chirashi was born. At first, the editorial team of this magazine was surprised, saying, "Fruit
2018.05.05 update

Dads and Kids Cooking #01──"My Beloved French Toast" Why not make this together with your kids for Mother's Day?

The theme for May is "Well-being Recipe." "Well-being" refers to a state of physical, mental, and social fulfillment, and is often translated as "happiness." And "recipe" originally means "prescription." So this month, we'll bring you menus that nourish t
2018.04.23 update

HELLO! NEW ZEALAND WINE! Each of the three Japanese people who make wine in New Zealand

When you think of wine, you think of Europe, but now young winemakers from all over the world are gathering in the next generation of wine-producing regions known as the "New World." Here, we introduce three Japanese wineries in New Zealand, one of the Ne
2018.04.20 update

Wooden Barrel Returns! #2 | To preserve it, I become a successor—The growing "Wooden Barrel Craftsman Revival Project"

Wooden barrels are used for brewing sake, soy sauce, miso, and other fermented foods. Among them, it is said that there is now only one barrel maker in all of Japan that can produce the traditional large barrels that are bound together with woven bamboo h
2018.04.16 update

Wooden Barrel Returns! #1 | Senkin, a New Generation Brewery, Takes on the Challenge of Wooden Barrel Brewing – Returning to the Basics to Move Forward into the Future

Wooden barrels are used for brewing sake, soy sauce, miso, and other fermented foods. Among them, it is said that there is now only one barrel maker in all of Japan that can produce the traditional large barrels that are bound together with woven bamboo h
2018.04.12 update

ISETAN SCOOPI Deep FILE #1──Is Koshu grape the beginning of Osaka wine?

We've got a scoop on the most talked-about, innovative foods on the Isetan food floor! From the secrets of the manufacturing process to the stories behind new developments, we've got the truth behind the rumors! Made with Katashimo Honbudo (Koshu) grapes
2018.04.08 update

ISETAN SCOOPI Deep File #1: Domestic coffee was being grown in Okinawa.

We've got a scoop on the most talked-about, innovative foods on the Isetan food floor! From the secrets of the manufacturing process to the stories behind new developments, we've got the truth behind the rumors! Coffee grown in the central and northern re
2018.03.18 update

A perfect gift for wine lovers! Sake, a beverage to enjoy with meals.

While sake is still often chosen based on its brand name, there's a feeling that in the future, like wine, there will be more criteria for selection. For example, food pairing, terroir, and environmental considerations. This time, two breweries with a rep
2018.03.16 update

My Status—What to Choose Now? | A shift in values from choosing based on specifications to choosing based on people. Featuring items whose appeal lies in the words and stories of the people involved.

In this era where daily shopping is becoming easier and easier, it's nice that things are becoming more convenient, but it's also boring because everything is the same. Many people probably feel the same way: they want something that reflects their own pe
2018.03.14 update

My Status—What to Choose Now? | A new surprise for that gourmet man in your life. A selection of slightly unusual items that will impress even adults.

In this era where daily shopping is becoming easier and easier, it's nice that things are becoming more convenient, but it's also boring because everything is the same. We want something that reflects our own personality, and we want to enjoy the time we
2018.03.12 update

That popular product has evolved even further! A challenge for long-selling and best-selling products.

These are the classic, popular items that each brand and shop is proud of. While all of them are truly excellent, they also possess a greedy side that refuses to rest on their current popularity. These long-selling and best-selling products have now been
2018.02.13 update

Open, Cacao! #6 Cacao of Asia

Nayuta Chocolatasia, a chocolate brand originating in Asia and created for Asians, opened its first store at ISETAN The Japan Store Kuala Lumpur in Malaysia. Using primarily Asian cocoa beans and pursuing flavors tailored to Asian tastes, Nayuta Chocolata
2018.02.10 update

Open up, Cacao! #5 Roasted Cacao

This is truly "edible cacao," made simply by roasting cacao beans. It offers a different experience from the chocolate you usually eat, with a nutty texture that lets you enjoy the flavor of cacao. You can shell them yourself or crush them and use them in
2018.02.07 update

Open up, Cacao! #4 Cacao Pairing

Actually, sake also pairs well with chocolate. In particular, kijoshu, which is brewed with sake instead of water to create a rich sweetness, is an exceptional match! So this time, we paired kijoshu from Nanbu Shuzo, the brewery that produces the famous F
2018.02.04 update

Open up, Cacao! #3 Cacao Nibs

Cacao nibs, which are gaining attention as a superfood, are actually the endosperm of the cacao bean. While they are generally seen as small granules, they are made by removing the skin from roasted cacao beans and crushing the endosperm into chips. Their
2018.02.03 update

Sake from a country where rice thrives

Now that you mention it, rice is a plant. Let's try drinking sake made from rice, keeping that in mind once again. Rice is already considered a soul food of Japan. I think the power of traditional Japanese sake that is born from it is also due to the rich
2018.02.01 update

Open up, Cacao! #2 Cacao meets Okinawa.

"Bean to Bar" is a chocolate-making approach where the entire process, from sourcing the cocoa beans to roasting, grinding, and finishing the chocolate, is carried out in-house. Its appeal lies in the fact that it's practiced not only by chocolatiers but
2018.01.29 update

Open up, Cacao! #1 No part of the cacao goes to waste.

Cacao, the raw material for chocolate, is a fruit that grows in tropical and subtropical climates. Isn't it a little surprising that cacao is a fruit? The cacao fruit, which grows directly from the trunk, has a rather unusual appearance. Inside, there is
2018.01.04 update

MI Seasonal Calendar #3 Winter Doyo (a period of transition between seasons)

It's a well-known story that Hiraga Gennai, an idea man of Edo, popularized the custom of eating eel on the summer Doyo days, but actually, the peak season for wild eels is winter (Hiraga Gennai was amazing!). Wild eels that survive the cold in winter bec
2018.01.03 update

MI Seasonal Calendar #2 Coming-of-Age Day

In the past, boys underwent a coming-of-age ceremony at the age of 15, and girls at the age of 13, a ceremony called "Kamiue" (hair-cutting). These ceremonies were said to encourage a sense of responsibility as an adult and to recognize them as full membe
2018.01.02 update

MI Seasonal Calendar #1: Flowers

Here's an Isetan-style way to easily enjoy the richness of the old lunar calendar. For example, in the Tohoku region, while "Matsunouchi" refers to the period from New Year's Day to the 7th, when pine decorations are displayed, the period from January 15t
2017.12.31 update

Happy Unbirthday! 2018 begins with a happy daily food feature!

Lewis Carroll, in his masterpiece *Through the Looking-Glass*, left us with the unique phrase, "unbirthday gift." If we were to interpret this in the Isetan style, it would be the small, nameless joys of everyday life. For example, freshly baked bread in
2017.12.30 update

The Isetan World of Cup Sake

Enjoying a drink in the comfort of your room. This is the true pleasure of being alone! After all, the New Year calls for sake. And that's where cup sake comes in. Lately, there's a wide variety of carefully selected local sakes available, with elaborate

#IsetangleMens - Know what's in season, and savor what's in season.

ISETAN Shinjuku Men's Building

RANKING

ISETAN Shinjuku Men's Building

Ongoing Events

Upcoming Events

MAP

ISETAN Shinjuku Men's Building 3-14-1 Shinjuku, Shinjuku-ku, Tokyo TEL: 03-3352-1111 Hours: 10:00 AM - 8:00 PM

ISETAN Shinjuku Men's Building
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
TEL: 03-3352-1111
Hours: 10:00 AM - 8:00 PM