During an interview with Yoshimasa Hoshiba, editor-in-chief of Kodansha's web magazine "FORZA STYLE" and fashion director, who will be appearing in Isetan Men's Net's original project "A Stroll Through Isetan Shinjuku Store, Men's Building with Fashion Experts," he casually stopped by the Ermenegildo Zegna pop-up store currently being held on the 1st floor Isetan Shinjuku Store, Men's Building . "The clothes and bags are all amazing!" exclaimed Mr. Hoshiba excitedly, and the first item he tried on was a jacket that symbolizes the theme of the Ermenegildo Zegna Couture 2017-18 Autumn/Winter collection, "Inside/Outside."

Jacket: 635,040 yen

Wearing jackets and leather jackets that I saw at Milan Fashion Week.

"This couture collection is the showpiece I saw on the Milan runway, right? It's Alessandro Sartori's first collection since his return, and I was really looking forward to seeing it in person," said Hoshiba, as he entered the pop-up store and picked up an Isetan Men's exclusive jacket.

This jacket embodies the theme of the 2017-18 Autumn/Winter collection, "Inside/Outside," by incorporating features that are normally found on the inside, such as the "Odaiba tailoring," onto the outside. It perfectly expresses Ermenegildo Zegna's policy of "finishing even the inside perfectly."

"This jacket is a 'finished' product. The level of craftsmanship in this kind of work is mind-blowing," says Hoshiba. "It's a very elaborately designed jacket, but if you pair it with jogger pants and sneakers, it becomes a sophisticated adult casual look," he adds, suggesting a coordinated outfit.

Next, at the stylist's recommendation, I tried on a blue leather jacket. "The blue color is beautiful. It feels light to wear, and it's the kind of outerwear that makes you want to travel," I said, almost fainting again.

Jacket: 1,026,000 yen

Sitting at the counter, we talked about "Pelle Testa".

Another thing that caught Mr. Hoshiba's attention was the limited-edition bag series made with the brand's iconic leather fabric, "Pelle Testa." "The idea of weaving leather into fabric is amazing, isn't it? They weave extremely fine nappa leather, 2.2mm wide, on a loom, and all the bags made with Pelle Testa are incredibly light. This limited-edition multi-color collection of brown, blue, and green has a quiet, beautiful presence that somehow reminds me of Japanese crafts."


Sitting at the coffee counter in the center of the pop-up store, Mr. Hoshiba received an explanation of the Japan-exclusive Pelle Testa from his stylist. He commented, "Shopping is fun, but one of the great things about luxury brands is discovering something new by talking to the staff."

Although the bonus episode was published first, please look forward to the main feature of "Autumn Stroll Through Isetan Shinjuku Store, Men's Building " with Mr. Hoshiba, covering the 7th, 5th, 1st, and basement floors!

Related articles
• [Event Information] 50th Anniversary of Ermenegildo Zegna – 50 Years of Ermenegildo Zegna's Arrival in Japan
・[Open Report] Ermenegildo Zegna | A collection of exquisite craftsmanship befitting an anniversary year has arrived.

View Ermenegildo Zegna products at the Isetan Online Store.

Ermenegildo Zegna Japan 50th Anniversary Pop-up Store
□September 20th (Wednesday) - October 3rd (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion

*All prices include tax.

Photo: Suzuki Shimpei

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