EVENT
2022.07.11 update

Pelle Morbida | Yoshimasa Hoshiba Collaboration "Golf" Collection Order Event Held! 10th Anniversary Project Begins

07.13 Wed -07.26 Tue
Isetan Shinjuku Men's Building B1F bag

PELLE MORBIDA , which proposes elegant and sophisticated bags based on the concept of "for adults who enjoy luxurious cruises," celebrated its 10th anniversary this July, and has launched a series of collaboration projects befitting this anniversary year.

From July 13th (Wed) to July 26th (Tue), Isetan Shinjuku Store, Men's Building B1F Bags will be hosting a pre-order event for the anniversary collection, a collaboration between Yoshimasa Hoshiba and Pelle Morbida, themed around "golf." During this period, models not normally available at Isetan Shinjuku Store, Men's Building will also be on display.


"10th Anniversary Golf Bag" 86,900 yen (H89 x W23 x D43cm)
"10th Anniversary Driver Headcover" 8,910 yen
"10th Anniversary Fairway Headcover" 8,360 yen
"10th Anniversary Utility Headcover" 7,920 yen
"10th Anniversary Putter Case" 8,800 yen
*The above ordered items are scheduled to be delivered at the end of July 2022.

Yoshimasa Hoshiba has been the director of Pelle Morbida since the brand's inception. He chose "golf" as the theme for this collaboration because, with all kinds of travel, including the elegant cruises that are the origin of the brand, restricted, he himself started playing golf, which he considers a sophisticated pastime that can be enjoyed near cities.

This simple, monochrome collection, symbolic of Mr. Hoshiba's style, features a cool black base with exquisite "touches of white" accents and the iconic "Ten Stars" logo for the 10th anniversary, creating a modern and urban look. It truly represents Mr. Hoshiba's unchanging aesthetic sense and flexible sense of the times in this golf collection.

Yoshimasa Hoshiba

He was involved in the launch of numerous popular magazines, including "LEON" and "OCEANS," before becoming independent in 2010 and becoming the representative of Style Clinic Co., Ltd. He is the editor-in-chief of Kodansha's web magazine "FORZA STYLE," and his activities as a fashion director are diverse, including hosting television and YouTube programs and producing brands. He also runs "minimal wardrobe," an online select shop where he curates items he loves. He served as creative director of Pelle Morbida for seven years from its inception, and currently releases collaborative items every season.


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Event Information
Pelle Morbida Promotion
  • Event period: July 13th (Wed) - July 26th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building B1F (Bags)

Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Store, Men's Building B1F, Bags, Tel: 03-3352-1111 (Main number)
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