It takes a week to remove the bitterness.

Another point that cannot be overlooked when discussing Fabi is the fact that, since its founding, it has focused solely on its original brand. The standard practice for shoemakers in Marche is to build up their strength through OEM production before launching their own original line. Fabi was able to take an exceptional path because it knew how to use the brakes effectively.
"I place the finished samples in the best spot in my workspace and look at them whenever I have free time. I keep an eye on them for a day, two days... a week, and if I don't feel any discomfort, I proceed with commercialization."


No other nation has a higher sense of beauty than the Italians. This is reflected in their shoemaking. Being pleasure-seeking, they tend to step on the accelerator at full throttle, resulting in shoes that are often extravagant, ostentatious, and uninhibited. The fact that the nose balance, hand-painting, and stitching around the lace stays are all kept within legal limits is largely due to the uncharacteristically modest nature of the Marche region.


"Actually, I didn't go to a design school. For me, school was a factory. But that didn't hinder my understanding of elegance at all, because it's not something you can learn from textbooks. Elegance radiates from within."
His talent was undeniable, even among competitors. As mentioned earlier, he has always focused on original designs, but he did take on OEM production once. That was for the men's line of Bruno Magli, the designer who created the pump shoe design and whose shoes were loved by royalty and actresses.

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The ultimate comfort shoes from Marche, Italy, have officially arrived in Japan! A buyer talks about the appeal of FABI.

*All prices include tax.

Text: Takegawa Keiji
Photo: Suzuki Shimpei

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