(Right) Y&Sons yukata ¥52,920

Wearing yukata with family is like wearing a T-shirt and jeans.

Unlike the Western clothes we wear every day, when you put on a kimono or yukata, you feel like you're "connecting with Japanese culture," and it makes you stand a little taller, want to go to a different place with someone than usual, want to spend time with family, or want to spend time in a different way.

"At my parents' house, I used to wear a yukata in the summer, and it was very comfortable to wear after a bath. My parents only had simple yukatas and obi sashes, so at last year's Y&Sons pop-up, I chose one with an all-over 'eagle and pine' pattern," said Isoda.

"Y&SONs yukata have a more sophisticated design compared to traditional yukata, and they match modernコーディネートs well, so I think they're easy for young people to incorporate into their wardrobes. People who love Yohji Yamamoto 's hakama pants and other items, which you can find at Isetan Shinjuku Store, Men's Building 2nd floor, should be able to wear them without any hesitation."

When asked where she would like to wear a yukata, she replied, "I'd like to pack a whole set in my suitcase and wear it overseas." "A haori (short jacket) is like a jacket in Western clothing, so even with a yukata, if you wear a juban (undergarment) underneath and then put on a haori, you can create a different look. That would increase the number of occasions where you could wear it."

NEXT≫Yukata style for festivals and BBQs! We recommend an active yukata look.