Y. & SONS, a men's kimono tailor by Yamato, a kimono shop founded in 1917, will be holding a pop-up store Isetan Shinjuku Store, Men's Building B1F , Underwear, Socks, and Nightwear from August 4th (Wed) to August 10th (Tue). During the event, in addition to original yukata and haori jackets, collaboration models with Graphpaper and AURALEE will also be available.

Located next to Kanda Myojin Shrine in Tokyo, Y&SONS offers a wide range of men's traditional Japanese attire, from traditional silk kimonos to casual striped and checkered cotton kimonos, and even yukata that will be perfect for the coming season. While adhering to the standards of men's kimonos, they propose free and stylishコーディネート that allow you to enjoy the modern era.

This pop-up event, the first in approximately three years, will offer custom-made yukata, kimono, and haori jackets. A particular highlight will be the kimono and haori jackets created in collaboration with Graphpaper AURALEE .

This kimono incorporates trouser details designed to eliminate the concept of size, a specialty of Graphpaper , resulting in ease of wear and comfortable fit by simplifying the process of putting it on and eliminating the need for a obi (sash). The fabric used is wool gabardine, typically used for jackets and coats. This contemporary piece combines Graphpaper 's original fabric, carefully woven on an old-fashioned shuttle loom, with traditional yukata sewing techniques.

This kimono, a collaboration with AURALEE , uses ripstop fabric, which is often used in military and casual wear. The material is Finx cotton, an extra-long staple cotton from Egypt, and the depth of the chambray color is expressed by using different colors for the warp and weft threads. In the final stage, a "rubbing process" is applied to bring out the texture, resulting in a finish that is firm yet soft.

The haori jacket, also a collaboration with AURALEE , uses thick yarn made by twisting cotton and linen together during the spinning process. It incorporates a leno weave in some areas, resulting in a unique structure (pattern). At first glance, it appears to be a rough, thick yarn, but it is characterized by its transparency and soft feel against the skin.

In addition, the lineup includes open-collar shirts made from yukata fabric, as well as Japanese accessories such as geta sandals, fans, and uchiwa fans to help you stay cool and comfortable during the summer. We hope you will enjoy the next step in yukata style that Y&SONS aims for.

▶Mitsukoshi Isetan Online Store | Click here for the special feature page on underwear, socks, and nightwear