From August 6th (Wed) to August 12th (Tue), 2025, Isetan Shinjuku Store, Men's Building, 1st Floor, The Stage will host its first ever pop-up event by YAMATO Lab.

Yamato Lab is a project undertaken by Yamato, a kimono specialty store founded in 1917. With Keisuke Kanda of keisuke kanda as creative director, it launched in the fall of 2023. To date, they have presented projects such as "Yado Tsunagi," which connects yukata used in hot spring resorts and accommodations throughout Japan, and "Sukajan Kimono," which fuses sukajan (souvenir jackets), considered to be the oldest Western clothing in Japan, with kimonos, researching and disseminating the charm and potential of Japanese culture from a unique perspective.

This event, the first of its kind at Isetan Shinjuku, will showcase Yamato Lab's activities, display and sell items released to date, and introduce special items to commemorate the event. From "Sukajan Kimono," a special jacket featuring a patchwork-like vintage kimono with a horizontal embroidery depiction of Shinjuku scenery, including Isetan Shinjuku, will be sold exclusively at Isetan Shinjuku Store . For "Yado Tsunagi," recommended for the height of summer, new items such as shorts, furoshiki (wrapping cloths), and drawstring bags will be available for purchase.
Please look forward to Yamato Lab's new challenges, backed by 108 years of history.

Vintage Kimono Remake / Shinjuku version

To commemorate the event, a special limited edition of 20 pieces has been created. Inspired by "Hyakutoku Kimono," the jacket is made by patching together vintage kimonos, and the haori jacket is made from a rare kimono, both adorned with original embroidery. The back features a horizontal embroidery depiction of Shinjuku scenery, including the Isetan Shinjuku store, shrines, and cherry blossoms. These special items, showcasing the skills of artisans, are available exclusively at Isetan Shinjuku Store .

In addition to the SHINJUKU version, we also offer a variety of items made from remade vintage kimonos and yukatas. With over 50 items available, each piece is unique because it is made from a different kimono textile.

VINTAGE KIMONO REMAKE series

TAILOR TOYO × YAMATO Lab. "Sukajan Kimono"

Introducing the "Sukajan Kimono," a fusion of the Japanese souvenir jacket, commonly known as "Sukajan," and the traditional Japanese garment, the "Kimono." We also have collaborative items from TAILOR TOYO, a company that has been making Sukajan jackets for over half a century, and Yamato Lab.

"Yadotsunagi" was launched at YAMATO Lab. in 2024.

This project repurposes yukata (summer kimono) that have served their purpose by remaking them into new items. Yukata collected from over 30 hot spring resorts and accommodations across Japan are carefully disassembled one by one and remade into shirts, pants, and other garments. Each piece is unique, with different patterns and textures.

Event Information

Yamato Lab POPUP STORE

• Event period: August 6th (Wed) - August 12th (Tue)
• Venue: Isetan Shinjuku Store, Men's Building, 1st Floor, The Stage

Novelty Information During the promotion period, the first 50 customers who purchase Yamato Lab products totaling 30,000 yen (including tax) or more at the store will receive an original fan commemorating the event.

*The photo is for illustrative purposes only.
*The novelty items are available while supplies last. Thank you for your understanding.