For a retro running style, Premiata White is highly recommended.

Isetan Shinjuku Store, Men's Building , B1F, the men's shoe section features Louis Leemann in the shoe lab, along with Pantofola d'Oro, Lotuse, and Premiata White.

The highlight is the Premiata White, the sneaker line from the long-established Italian manufacturer Premiata. The logo on the side, which resembles the Japanese character "Ho," is an adaptation of the Union Jack that appeared in the dreams of the imaginative director, Graziano Mazza. The number "483" on the sole is also said to be a manifestation of something that appeared in his dreams.

Premiata White
"Mick" ¥37,800 ■ Isetan Shinjuku Store, Men's Building B1F = Men's Shoes

In Japan, the thin-soled "Lucy" model is popular, but in its home country, the thick-soled "Mick," which is easier to walk on cobblestone streets, is apparently more popular. The color schemes that enhance its fashion appeal are also unique, and it comes in trendy colors such as olive and beige.

BARENA is a brand that combines traditional tailoring with contemporary style.

A new line from Barena , a popular brand based in Venice, Italy, that modernizes traditional workwear and everyday clothing, is now available at Isetan Men's.

Working in collaboration with designer Massimo Pigozzo, Barena has overseen every step from materials to production, completely reinventing the image of "Barena as synonymous with knitwear and jersey." Based on Italian workwear, this "adult workwear" exudes elegance and is also noteworthy for its affordable price.

Left: Barena jacket ¥43,200, shirt ¥21,600, pants ¥24,840
Right: Barena coat ¥71,280, jacket ¥57,240, trousers ¥32,400 ■ Isetan Shinjuku Store, Men's Building 7th floor = Authentic Casual

In addition to a new line that incorporates trends and street style such as oversized silhouettes and dropped crotches, while being updated to suit Japan's climate and needs, the classic models have also been given a fresh look with changes in color and fabric.

NEXT≫A new mode that breaks the "Pitti = Classic" mold is blossoming.