Raf Simons promotion currently being held at International Creators, 2nd floor, Isetan Shinjuku Store, Men's Building

A new trend is blossoming, breaking away from the "Pitti = Classic" image.

At the International Creators section on the 2nd floor Isetan Shinjuku Store, Men's Building , four invited designer brands from the 90th Pitti Uomo are gathered. The highlight is the collection of brands that are currently leading the street fashion scene.


Raf Simons

Coat: 208,440 yen
T-shirt ¥46,440* exclusively at Isetan Shinjuku Store
■ Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators

Isetan Shinjuku Store, Men's Building on the first floor, Visvim will have a pop-up store as part of a promotion, while Raf Simons will be featured on the second floor. Raf Simons, who presented his Spring/Summer 2017 men's collection as a guest at Pitti Uomo, made headlines with a large display of his archives as a triumphant return to Pitti, as well as the release of items printed with the works of photographer Robert Mapplethorpe. This time, T-shirts specially commissioned by Isetan Men's will also be available.


Left: Gosha Rubchinskiy
Right: Lucio Vanotti ■ Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators

Furthermore, the same floor also features the latest collections from Gosha Rubchinskiy, a young fashion designer based in Moscow, and Lucio Vanotti, who is based in Milan.