Experience, see, feel, and enjoy the world's largest men's fashion trade fair—Pitti Immagine Uomo at Isetan Men's Isetan Shinjuku Store, Men's Building until February 14th (Tuesday), is packed with highlights. Discover new brands, explore the decorations on each floor, and fully immerse yourself in the real trends of this spring and summer, enjoying the "joy of fashion that enriches your life."

Dress up and stroll around like a buyer.

For the eighth time, Isetan Men's has collaborated with Pitti Immagine Uomo (hereinafter referred to as Pitti), and this time the theme is "P1TT1 LUCKY NUMB3R5" = numbers. For us, both numbers and fashion are indispensable to our lives, and just as numbers have meaning and each person has their own favorite numbers, so do people's fashion preferences.

Isetan Men's has taken this "numbers and fashion" theme and interpreted and arranged it in its own way, adding decorations inspired by numbers on each floor. For example, the soccer ball on the 5th floor is inspired by the "pentagon," and the guitar on the 6th floor is inspired by the "six strings," letting their imagination run wild.


Additionally, please take your time to admire the decorations in the connecting passageway between the main building and Isetan Shinjuku Store, Men's Building on the first basement floor. These decorations include themes such as "1 = one-way street" and "2 = the shape of a peace sign and the silhouette of a swan's neck," as well as the placement of one product at location 1 and seven products at location 7.


Featuring approximately 150 brands—slightly less than 10% of the roughly 1800 brands that exhibited at the 90th Pitti Uomo—and utilizing VR (virtual reality) and digital signage, this men's fashion festival is exclusively held at Isetan Men's worldwide. We'll introduce the highlights of Pitti, which perfectly embodies the Italian spirit of "let's enjoy everything."

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