Following the success of the "Men's Grooming Workshop" held in June, the second installment has been scheduled for Sunday, October 16th!
Just like last time, the theme for this event, where you can actually try out skincare items from the Men's Cosmetics LAB SERIES and Panasonic 's "Lamdash" electric shaver, is none other than "Men's Beauty" & ISETAN MEN'S presents "Men's Grooming Course - Dry Skin Care! An Introduction to Attractive Skin for Men."
If you would like to participate, please contact us using the information below. This event will be held on the afternoon of Sunday, October 16th.

↓See what happened last time↓
[Event Report] Talk Session: "Men's Beauty & ISETAN MEN'S presents Summer Grooming Seminar for Men" (Part 1)
[Event Report] Talk Session: "Men's Beauty & ISETAN MEN'S presents Summer Grooming Seminar for Men" (Part 2)


We'll give you a special lesson on how to get the kind of skin that men love!

Following our "Basic Grooming Techniques" seminar held in June, this Vol. 2 seminar will focus on dry skin care. We will lecture on how to achieve attractive skin, including skincare methods for the end of summer and measures to combat dryness in autumn and winter. In addition, participants will have the opportunity to try out LAB SERIES men's cosmetics and Panasonic 's latest shavers.

Following the success of the previous event, we will also be holding a talk session featuring Norihito Yasuda, editor-in-chief of the men's beauty and health curation magazine "Men's Beauty," Tomohide Uegaki, LAB SERIES men's skincare specialist, and Katsuhiro Jinnai, Panasonic Beauty Healthcare planning manager.

The talk session will cover topics such as "How dry does sunburn in the summer cause, and what happens if you leave it untreated?" and "How much moisturizing can you achieve with skincare during the dry autumn and winter months?"


Introducing the latest shaver with five blades that provide a gentle yet close shave.

In this seminar, we will introduce the Panasonic Lamdash (5-blade) men's shaver (model ES-LV9B-S), the top-of-the-line series of Panasonic shavers, which delivers an overwhelmingly close shave and unprecedented skin contact.

The five-blade system, which allows for a closer shave in a single stroke, is powered by the world's fastest linear motor, which operates at approximately 14,000 strokes per minute. This powerful shave is gentle on the skin because it shortens shaving time. The "close-contact tracing head" moves back and forth and side to side, conforming firmly to the contours of the face, and the 30° blade angle cleanly cuts even tough beards.


Bringing together the technologies of LAB SERIES , we care for the skin of aging men.

From LAB SERIES , we introduce the "MAX LS" series, which delivers proactive anti-aging care* with the most advanced technology in LAB SERIES history. It thoroughly replenishes the moisture that men's skin tends to lack, leading to firm and healthy skin.

The best-selling "Max LS V Cream" is an anti-aging* cream with a non-greasy, matte texture that absorbs quickly into the stratum corneum for a comfortable feel. It moisturizes the skin, maintains firmness with five effects thanks to V Technology, and gives a sharp, healthy appearance.
* Moisturizing and other skincare appropriate for your age

LAB SERIES "Max LS V Cream" ¥13,500 View product at Isetan Online Store

In the "Touch & Try" session, we will introduce not only shavers, but also the basic steps of skincare (cleansing, toning, and moisturizing), as well as extra moisturizing items, sun-damaged skincare, and how to use eye steam and eyebrow trimmers.

This time, there will be a course fee, but you will also receive a special souvenir, so please look forward to that as well!

"Men's Beauty" & ISETAN MEN'S presents Men's Grooming Course Vol. 2: "Dry Skin Care! An Introduction to Attractive Skin for Men"
□ October 16th (Sun) 5:00 - 6:30
□ OTOMANA, 5th floor of Isetan Hall

■Capacity: 24 people ■Guests: Norihito Yasuda, Editor-in-Chief of the web magazine "Men's Beauty", Tomohide Uegaki, LAB SERIES Men's Skincare Specialist, Katsuhiro Jinnai, Panasonic Beauty Healthcare Planning Manager ■Course fee: 1,080 yen ■Inquiries: 03-3225-2754 (direct line) Contact: Shibuya, Yoshizawa, Takekoshi
*Reservations required. Please make your reservation in person or by phone. Please note that we will close reservations once we reach full capacity.
*Some media outlets will be present to cover the event. Please be aware of this in advance.

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories
03-3352-1111 (main representative)