"TOKYO MEN'S FES 2016," which will be held from Tuesday, September 20th, mainly on the 6th and 7th floors of the main building, is a new large-scale men's festival launched by Isetan Men's, with the keyword "100 Joys of Being a Man." In particular, the venue on the 7th floor of the main building, where leading domestic and international brands handled at the International Creators on the 2nd floor Isetan Shinjuku Store, Men's Building have prepared specially made items for this event, will be a unique and special event, featuring a special shop curated by Isetan Men's, as well as special shop-in-shops from "that long-established brand" and "that trendy store" that is currently popular.


Related Article: [Event Information] Men are freer than ever before. -- "TOKYO MEN'S FES 2016" is finally opening.
• DJ events will be held daily on the 7th floor of the main building! Featuring DETTO K and KIRI.
• Click here for sales information on September 20th (Tuesday) ( Japanese / Chinese / English )

━━━ The happiness of knowing that if it exists somewhere in the world, you can surely obtain it.

From luxury brands to up-and-coming Tokyo brands, Isetan Men's special shop boasts an overwhelming volume of offerings. Based on the theme of "masterpieces of masculinity" that each brand's designer wants to leave for the future, a total of 49 brands have created limited-edition items. The products are developed around five masculine concepts: "Wearing a coat," "Mastering leather," "Focusing on utility," "Mastering equipment," and "Showcasing heritage." ISETAN MEN'S net will present these exquisite masterpieces, born from this free-thinking approach, in five installments. This first installment focuses on "The man wearing a coat."

■ "The Man Who Wears a Coat" Updated September 9th (Fri) ■ "The Man Who Masters Leather" Updated September 10th (Sat) ■ "The Man Who Focuses on Utility" Updated September 12th (Mon) ■ "The Man Who Masters Equipment" Updated September 13th (Tue) ■ "The Man Who Showcases Heritage" Updated September 14th (Wed)

Takahiro Miyashita The Soloist coat: ¥183,492; Kijima Takayuki hat: ¥41,040

Takahiro Miyashita The Soloist.

Takahiro Miyashita The Soloist. proposes a sophisticated coat for adults that can be worn for a wide range of occasions, from casual outings to work. Designer Takahiro Miyashita has released his favorite Chesterfield coat in the brand's signature high-quality wool material. The familiar raw-edge detail, which adds a touch of casualness to the refined look, is of course still present.

NEXT≫ "The Man Who Masters Leather." Introducing 10 brands, including Rick Owens ' signature leather blousons.