July and August are the months of the year with the strongest UV rays. Whether you're out and about for work, having a BBQ on the weekend, or enjoying a music festival, you'll get sunburned quickly if you're not careful. The idea that "a man who wears sunscreen..." is outdated!
If you want to avoid developing blemishes and freckles not only now, but also in 5 or 10 years, start using UV protection products right now. Risa Takegoshi, a stylist in the men's accessories section on the 1st floor Isetan Shinjuku Store, Men's Building will guide you.


This is UV care to prevent sunspots and freckles caused by sun exposure.

Takekoshi says he is often asked by customers who don't use sunscreen, "Do men need to use it too?" "I've noticed an increase in men's awareness of skincare, but in the summer, when there are many opportunities for sports like golf, swimming, and tennis, as well as travel and events like music festivals, it's important to protect yourself from the sun. More than just preventing sunburn, UV care is essential to prevent sunspots and freckles caused by sun exposure. The key to using sunscreen is to apply it generously, thoroughly, and evenly. And be sure to reapply it frequently to both your face and body whenever you sweat."

"For young men who don't want to get a tan, we recommend SPF 50, and for men in their 30s and 40s who want a nice, even tan, we recommend SPF 30. Also, those who work indoors should use sunscreen with SPF 15. You can get tanned without even realizing it from reflected light on the road or sunlight coming through glass, not just from direct sunlight," he explained, explaining how to choose the right SPF value.

Our cosmetics corner offers a wide variety of UV protection items from various brands. With diverse sizes and specifications available, please find the UV protection item that's right for you.


CLARINS' spray type is recommended for its easy-to-use application!

A quick spray for face and body! -- Clarins boasts the widest selection of UV care items on the first floor of Isetan Shinjuku Store, Men's Building . "The Spray Soleil High Protection (SPF50+/PA++++) is a spray type that's easy to use not only on the face, but also on the back, neck, and chest. It's a high-SPF spray type that's perfect for men who don't like applying sunscreen little by little, and its refreshing lotion-type formula that doesn't feel sticky is also popular," says Takekoshi. They also offer spot care items.
Clarins Spray Soleil High Protection (SPF50+/PA+++) ¥4104 (150mL) View Product

For a facial sunscreen from Clarins, I recommend Crème Soleil Visage High Protection (SPF50+/PA++++). "It has the same high SPF value as the spray type, providing excellent protection for your face from UV rays. A cream type is also available," they recommend.
Clarins Crème Soleil Visage High Protection (SPF50+/PA++++) ¥4,104 (75g) View Product


If you dislike chemical scents, check out Aesop

"Many people use sunscreen from the same brand they use for their regular skincare," says Takekoshi, who recommends Aesop as a popular choice for unisex couples. "The Protective Body Lotion SPF50 is for the body, and because it's plant-derived, it's gentle on the skin, non-greasy, and absorbs well. It also has a refreshing scent of spearmint and lemon essential oils that won't interfere with your usual fragrance. The convenient pump dispenser is another reason for its popularity."
Aesop Protective Body Lotion SPF50 ¥4536 (150mL/Body Sunscreen) View Product

If you're looking for a non-sticky texture, choose CLINIQUE

CLINIQUE 's UV Defense 50 is a lotion-type sunscreen. "Apply sunscreen after washing your face and following your toner and lotion skincare routine. This UV Defense 50 has a light, non-greasy feel, doesn't leave a white cast, and has a matte finish. Its small size makes it perfect to carry in your pocket during active sports or leisure activities," says Takekoshi. Its smart design is also noteworthy.
CLINIQUE UV Defense (SPF50/PA++++) 50 ¥5,616 (30mL) View Product

Kiehl's offers UV care products that leave minimal white cast and are fragrance-free.

"Kiehl's DS UV Defense has SPF50/PA++++, so it effectively protects your skin from UV rays. In August, you'll also need after-sun care items to address dryness and other issues after sun exposure, so don't forget about prevention and aftercare!"
Kiehl's DS UV Defense ¥4104 (30mL/SPF50・PA++++/UV care) View product

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories
03-3352-1111 (main representative)