[4th Place] "ISETAN Shoe Fair" held. The true world's best shoe shiner was also decided!

Isetan Men's Net has delivered a variety of content related to men's shoes over the past year, including a series of interviews with shoe experts, which has garnered significant popularity. This high level of attention reflects not only the growing public interest in shoes, but also the increasing expectations for the shoes offered by Isetan Shinjuku Store, Men's Building . In response to this growing interest, a new live commerce project was launched in November. The viewer-participation showdown between new and old buyers was a great success.


In 2019, the biggest topic that generated excitement in the men's shoe world was undoubtedly the "ISETAN Shoe Fair," held in September, which featured an impressive lineup of 70 brands and approximately 1,000 pairs of shoes. In addition to the wide selection of products, various events attracted attention, and the shoe polishing championship, which brought together world-class professionals, created a sense of unity and excitement throughout the venue.

We have a lot of content planned for release next year as well. You won't want to miss it!

■Related Articles: A New Era for Dress Shoes: How to Choose Leather Shoes is Changing!
・A showdown between old and new buyers! Which shoes are worth buying: ¥20,000 or ¥30,000?! The secret to the amazing cost-performance shoes from ISETAN MEN'S store.
・ISETAN Shoe Fair 2019──【Event Report】The crown of the world's best shoe shiner goes to that man

■ Announcing the Top 10 Most Noteworthy Topics of 2019! ──A look back at the most popular articles [5th to 1st place]
▼ [5th Place] Search Trending! Learn the "V-Zone Etiquette" in 1 Minute
▼【4th Place】"ISETAN Shoe Fair" held. The true world's best shoe shiner was also decided!
▼ [3rd Place] Down jackets are becoming increasingly popular?! Find your perfect outerwear at Isetan Shinjuku Store, Men's Building
▼ [2nd Place] The much-talked-about collaborations are being rolled out one after another at ISETAN MEN'S !
▼ [No. 1] A major renovation for the first time in 15 years! The new era of ISETAN MEN'S building has grand opened.