In today's rapidly changing world, where diverse values intersect, what guidelines should we follow to find a product that truly satisfies us?

From "THE GENTLEMEN CLOTHING & ACCESSORY AUTUMN & WINTER 2026," published this season, we present a selection of keywords and must-have items for Autumn/Winter 2026, as suggested by the buyers in charge of each department at Isetan Shinjuku Men's Department Store.

Men's Tailored Clothing Buyer: Tomohiro Inaba

"We propose items that possess essential value to enrich your everyday style."

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Rather than focusing on flashy trends, we are looking for items with essential value that can be cherished for a long time. The three keywords are "essential," "masterpiece," and "Japan."

At "Essential," we offer a wardrobe that naturally blends into everyday life while providing a sense of quality, tailored to modern climates and lifestyles, including suits and wool shirts.
"Masterpiece" reinterprets timeless classics such as Loden coats and sweatshirts to suit modern lifestyles.
And in "Japan," we shine a light on the craftsmanship of Japanese artisans, showcasing world-class quality and sensibility. We introduce items with essential value that enrich your everyday style.

Men's tailored clothing
Men's Authentic & Contemporary Buyer: Masaki Taniguchi

"This season's key color is 'nuanced gray.' The soft, brushed texture is the key to achieving a refined look."

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We offer items that are not overly focused on trends, but rather possess a timeless quality and reliability that allows them to be cherished for a long time.
On the men's authentic and contemporary floor, we focus on clothing with "authenticity" backed by history and quality. We introduce essential value through products with a solid background, such as brand bestsellers, iconic models that have been loved for many years, and fabrics with a distinguished history.

For men's tailored clothing, we have carefully selected items in subdued colors that naturally blend into today's diverse lifestyles.

This season's keyword is "nuanced gray." The collection features fabrics that blend black and white to appear gray from a distance, as well as a wide range of nuanced colors such as blue-gray and greige. These colors are appealing because they add a fresh touch to your existing wardrobe while being easy to coordinate.
This trend is particularly evident in outerwear. Soft, brushed gray items, with their high-quality materials and understated tones, create a refined look for autumn and winter outfits.

Men's cosmetics
Buyer: Yuki Masuda

"We offer suggestions that include the culture and stories behind the fragrances. We introduce items that appeal to your senses."

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As interest in fragrances grows, the men's department will strengthen its product lineup to offer not only high-quality scents, but also the stories and culture behind them.

This season's keywords are "culture " and "art ." We propose a style of enjoying fragrance as a form of self-expression through brands that capture a specific era or scene and express its atmosphere and values through scent, as well as brands with an artistic worldview that includes bottle design.
We introduce items that appeal to our customers' senses by stimulating their curiosity and creativity through the culture and stories behind the fragrances.

19-69 is one of its iconic brands. Focusing on the year "1969," it expresses an homage to the counterculture and free spirit of that era. It is a brand that allows you to encounter the times and culture through fragrance.

Men's Shoes, Bags & Luggage Buyer: Narihiro Fukushima

"Shoes are an item that connects you to both security and the ability to take on challenges."

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This season, we'll be showcasing the appeal of shoes from a variety of perspectives, including trendy sneakers and unique dress shoes.
At the Leather Fair, in line with our theme of "Life Performance," we focused on our customers' values of wanting to use truly good quality items for a long time and cherish them.
Focusing on "staples" that are essential to many customers' wardrobes, we will strengthen our "updates of staples" that lead to new discoveries and personal style.
Through items that instantly refresh your current wardrobe, we respect the values that our customers have cherished, while offering options that will help you take the next step.

"We propose the exhilarating feeling that comes from using items that you inevitably use."

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As opportunities for travel, such as trips and business travel, increase, I feel that the items we inevitably use are not just functional tools, but also possess value that allows us to empathize with their background and the intentions of their creators, and to express our own individuality.

In the section on bags, we'll focus on the appeal of "Isetan Suitcase," which opened this spring.
We propose these items not only as tools for carrying luggage, but also as items that express your own unique travel style by allowing you to choose your preferred style, color, and personalized design.
Because these are items you'll inevitably use, we aim to deliver value that will lift your spirits and heighten your anticipation for your travels every time you hold them.

Men's Accessories 1
Buyer: Natsumi Otsu

"A companion that embodies a sense of exhilaration - Leather goods that accompany you every day"

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Wallets and leather goods are items we use every day, so they become like companions that accompany us through our daily lives and grow with us over time.
We value not only functionality and quality, but also the dedication and background of the creators, and the feeling that you're glad you chose this product after using it for a long time.
The attention to detail in materials and craftsmanship, and the irresistible designs that make you want to pick them up, bring a touch of richness to everyday life.

At this year's Leather Fair, we'll be showcasing items from various brands that you can see for the first time, as well as custom-ordered items specially prepared for this event.
Enjoy discovering a "companion" that will become a long-term companion, one that complements your lifestyle, while exploring the stories behind the objects and the craftsmanship of the artisans.

Shuhei Sugita, Buyer, Isetan Men's Residence

"Pay attention to AUXCA. which proposes 'quality in everyday life'."

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AUXCA. , a brand created by TAILOR & CLOTHS, which is celebrating its 80th anniversary in Akasaka, Tokyo, proposes "everyday quality" based on tailoring techniques.

This season, we will be presenting our collection through both ready-made and made-to-order items, embodying the brand's philosophy of "a new kind of Japanese everyday wear."
Our ready-to-wear collection includes a double-breasted jacket and classic seam trousers made from highly stretchable material, as well as a smooth-feeling long-sleeved T-shirt and loafers with a last designed to fit Japanese feet.

Additionally, the wool stretch shirt jacket, which has been highly popular as a made-to-order item, will be available. Furthermore, we will also offer a new double-breasted suit and a baseball blouson made with original wool stretch material from Bishu.
Experience the timeless, minimalist design and impeccable tailoring that combine a structured, beautiful silhouette with surprisingly lightweight comfort.

Isetan Haneda Store (Men's)
Buyer: Taisuke Asano

"We offer a wide selection of items focused on functionality. We have products that enrich your travels and daily life."

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Isetan Haneda Store aims to be a travel sanctuary, a place where customers can turn to for any last-minute needs before their trip. We provide shopping tailored to our customers' needs and a relaxing atmosphere.
While we handle a wide range of products from dress clothing to cosmetics and fragrances, for the Fall/Winter 2026 season we will be focusing particularly on products with exceptional functionality.

Both our dress clothing and casual apparel selections are curated with comfort in mind before, during, and after your trip.
This time, we're introducing items that enrich not only your travels but also your daily life. Whether for business trips or vacations, these items will help make air travel more comfortable and improve the quality of your everyday life. Please stop by when you're using Haneda Airport.

"THE GENTLEMEN CLOTHING & ACCESSORY AUTUMN & WINTER 2026" has been published!

Text: ISETAN MEN'S net